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The Shirt

950 DKK
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Delivery in 2-3 days | Free from 650 DKK | Free exchanges

Dating all the way back to 27 BC, we need to fast forward to Marie Antoinette and then skip another few hundred years to mark the popularization of the shirt as an everyday essential thanks to Katherine Hepburn, Uma Thurman and the likes. Challenging its formal origins, we’ve designed The Shirt, as THE Shirt, no matter the occasion. Cut from a breezy organic cotton poplin, it features a relaxed silhouette with a french placket. Pop it over a pair of blue denim or tuck it into a skirt. Or just skip the bottoms entirely for a day on the sofa, or at the beach. We promise, it’ll elevate any look.

  • 100% organic cotton 130g/sqm Poplin weave
  • Relaxed Silhouette
  • French placket
  • Mother of Pearl buttons
  • Rounded bottom hem
  • Single button cuff
  • Revival reward: 10 EUR/USD/GBP or 100 SEK - Learn more
  • Relaxed fit
  • Pre-shrunk
  • 7 sizes, XXS-XXL
  • Erika (White and Light Blue) is 177cm (5'8) tall and measures 78 cm (30.7") around the bust, 64cm (25.1") around the waist, 99cm (38.9") around the hips and wears size Small.
  • Eden (Blue Stripe) is 177cm (5'8) tall and measures 85cm (33") around the bust, 70cm (28") around the waist, 95cm (37.4") around the hips and wears size Small.
  • When in doubt or send an email to
  • Wash at 30 °C
  • Hang to dry
  • Iron on reverse at medium temperature, 150 °C
  • Do not tumble, dry-clean nor bleach

View detailed care instructions

  • Care: Explore our garment care guides and garment care products
  • Repair: Drop off garments for free repairs in our stores or order spare parts for local repair. Order spare parts here.
  • Revive: Send back your irreparable or unwanted garments for us to take care of. Revival award for this garment is 10 EUR/USD/GBP or 100 SEK - Learn more.

Model also wearing

Full Transparency

For every garment, we disclose its supply chain traceability, environmental footprint and cost structure. The more we know, the better decisions we make, the more we cherish what we buy and the longer those items will last.

      Landed Cost 275 DKK
      Asket Price 950 DKK
      Traditional Retail 1650 DKK
      275 DKK
      950 DKK
      1650 DKK
      • Raw Material & Milling 101 DKK
      • Manufacturing 143 DKK
      • Trims & Packaging 27 DKK
      • Transport 4 DKK

      With a permanent collection and direct-to-you sales, we don't have wholesale markups, deadstock, sales or discounts. The traditional retail price shows what we'd have to charge if we sold our garments through multi-brand stores (wholesale) - 6x the landed cost. Instead, our markup is between 2.5-4.5x landed cost depending on product and country characteristics. It covers the cost of our garments and a lot more: VAT, cost of sales (shipping, warehousing, payment, web systems etc.), marketing, admin (salaries, rent, product development etc.) and financial costs, while maintaining a slim profit to keep investing in our mission.

      81% Overall traceability

      Cotton farmed and ginned in Izmir, TR.
      How is this calculated?
      • Raw material
      • Milling
      • Manufacturing
      • Trims
      • Transport

      11.76 kg CO₂e Carbon Emissions

      Impact is calculated in kg of climate change CO₂ equivalent. Figures refer to garment production (raw material to finished garment) and exclude post-purchase lifecycle stages (shipping, use phase, end of life).

      How is this calculated?
      • Raw material
      • Milling
      • Manufacturing
      • Trims
      • Transport

      Organic Poplin

      The poplin used for The Shirt is made from 100% organic cotton yarns and weighs 130g/sqm to achieve that signature crisp-yet-soft touch to the hand. What's more, the fabric has been gazed to minimize hairiness as well as mercerized to increase luster and improve stability. Whether you choose to let it drape on its own or layer it, this luxurious poplin has been developed to do both, effortlessly.

      • Yarn: 100% Organic cotton
      • Body fabric: 130g/sqm Poplin weave
      • Dye: Yarn dyed
      • Buttons: Mother of Pearl buttons

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