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The Standard Jeans

1 075 DKK
Size
Build
A(Straighter) B(Curvier)
Size
Please Select Build
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Delivery in 2-3 days | Free from 650 DKK | Free exchanges

Arguably one of the most obvious essentials in a woman's wardrobe, the washed jeans has seen countless shapes, cuts and looks since its fashion renaissance in the 80s. For the introduction of our first women's jeans, we've acquired a PhD in denim science to identify and provide you with the one silhouette, you can always count on: The Standard Jeans. Standard as in neither skinny nor boyfriend, not flared or bootcut, not a low cut nor a “mom”-jeans. It’s just - right. A timeless, ever-so-slightly tapered, silhouette, cut from durable 13oz Italian denim with just a touch of stretch for added comfort. They're the perfect clean slate, made to provide you with comfort and style, on and off the clock.

  • 98,5% Organic cotton 1,5% degradable elastane
  • 12 1/4oz, 3/1 twill weave mid-weight Italian denim
  • Ring spun and low impact slasher dyed yarn
  • Pocket lining in 100% organic cotton
  • Metal button and rivets made from leftover metal
  • Zip at fly with Recycled polyester tape
  • 2 Front and back pockets
  • Revival reward: 20 EUR/USD/GBP or 200 SEK - Learn more
  • Mid-rise waist
  • Straight cut with slightly tapered legs
  • 2 Builds (Straighter and Curvier) for a better fit no matter how you're built
  • Available in Asket’s three-dimensional size system. Identify your build, then choose waist and inseam length
  • Ada (Stone Bleach, Stone Wash) is 170 cm (5'7") tall, measures 81 cm (32") around the bust, 64 cm (25") in waist, 90 cm (35") for hips and wears size 26/32 straighter build
  • Wash at 30 degrees (°C)
  • Iron on reverse side at medium temperature, 150 °C
  • Do not tumble dry, do not bleach or dry-clean

View detailed care instructions

  • Care: Explore our garment care guides and garment care products
  • Repair: Drop off garments for free repairs in our stores or order spare parts for local repair. Order spare parts here.
  • Revive: Send back your irreparable or unwanted garments for us to take care of. Revival award for this garment is 20 EUR/USD/GBP or 200 SEK - Learn more.

Model also wearing

Full Transparency

For every garment, we disclose its supply chain traceability, environmental footprint and cost structure. The more we know, the better decisions we make, the more we cherish what we buy and the longer those items will last.

      Landed Cost 313 DKK
      Asket Price 1075 DKK
      Traditional Retail 1880 DKK
      313 DKK
      1075 DKK
      1880 DKK
      • Raw Material & Milling 74 DKK
      • Manufacturing 213 DKK
      • Trims & Packaging 19 DKK
      • Transport 7 DKK

      With a permanent collection and direct-to-you sales, we don't have wholesale markups, deadstock, sales or discounts. The traditional retail price shows what we'd have to charge if we sold our garments through multi-brand stores (wholesale) - 6x the landed cost. Instead, our markup is between 2.5-4.5x landed cost depending on product and country characteristics. It covers the cost of our garments and a lot more: VAT, cost of sales (shipping, warehousing, payment, web systems etc.), marketing, admin (salaries, rent, product development etc.) and financial costs, while maintaining a slim profit to keep investing in our mission.

      81% Overall traceability

      Body fabric: Organic cotton farmed in Indore, India, and Gulu, Uganda. Degradable Elastane produced in Dormagen, Germany. Lining: Organic cotton farmed in Lahore, Pakistan.

      How is this calculated?
      • Raw material
      • Milling
      • Manufacturing
      • Trims
      • Transport

      19.98 kg CO₂e Carbon Emissions

      Impact is calculated in kg of climate change CO₂ equivalent. Figures refer to garment production (raw material to finished garment) and exclude post-purchase lifecycle stages (shipping, use phase, end of life).

      How is this calculated?
      • Raw material
      • Milling
      • Manufacturing
      • Trims
      • Transport

      Maximum Comfort, Minimum Impact

      From yarn to final product, we’ve worked with specialized Italian denim partners with over 50 years of experience to develop our jeans The cotton comes from certified organic farms in India and the specially developed elastane, Roica V550, degrades naturally without releasing harmful substances.

      • Yarn: 98,5% Organic cotton 1,5% degradable elastane 
      • Body fabric: 12 1/4 0Z midweight Italian denim 
      • Dye: Slasher dyed 
      • Lining: 100% Organic cotton 
      • Buttons: Recycled metal

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