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We're gradually building a range of timeless denim jeans made to shape and mold with your everyday life. Crafted from organic cotton with a hint of stretch, we’ve worked with our specialized Italian denim partners with over 50 years of experience to develop better jeans, for more body types.
Made from 98,5% organic cotton and 1,5% degradable elastane and available in our our revolutionary 3-dimensional size system, this is the only jeans you’ll ever need.
In 2015 we set out to free wardrobe essentials, the garments we actually use and love, from fashion, and build a single permanent collection of garments without compromise. It turned out to be a journey not just in creating better garments, but fundamentally challenging how we produce, consume and care for our clothing. Now, we’re embarking on the same journey with womenswear - one garment at a time.