The Merino Wool Sock is a mid-length sock, neatly rib-knitted from ultra-breathable merino wool. Its Merino-composition will tuck you in nicely, keeping your feet warm in winter and cool in summer.
FREE STANDARD SHIPPING OVER 650 DKK | ALWAYS FREE EXCHANGES
The Merino Sock
150 DKK
Size
39/41 EU | 7.5/9 US
42/44 EU | 9.5/11 US
45/47 EU | 11.5/14 US
Delivery in 2-4 days | Free from 650 DKK | Free exchanges
Full Transparency
For every garment, we disclose its supply chain traceability, environmental footprint and cost structure. The more we know, the better decisions we make, the more we cherish what we buy and the longer those items will last.
Landed Cost
36 DKK
Asket Price
150 DKK
Traditional Retail
220 DKK
36 DKK
150 DKK
220 DKK
- Raw Material & Milling 21 DKK
- Manufacturing 12 DKK
- Trims & Packaging 2 DKK
- Transport 1 DKK
With direct-to-consumer sales and a permanent collection, we don't have wholesale markups, no deadstock, no markdowns, no sales and no discounts. Our garments are priced right, all-year round. The traditional retail price is based on a 6x landed cost markup, what we'd have to charge if we sold through wholesale. Our markup of 3-3,5x landed cost is lean and serves to cover landed cost (as shown) and a lot more: cost of sale (VAT, shipping, warehouseing, payment costs), marketing and admin (salaries, rent, product development etc), while maintaining a slim profit to keep reinvesting in changing the fashion industry for the better.
86% Overall traceability
Merino Wool breed and shorn in Santa Cruz, Patagonia, Argentina
- Raw material
- Milling
- Manufacturing
- Trims
- Transport
4.14 kg CO₂e Carbon Emissions
Impact is calculated in kg of climate change CO₂ equivalent. Figures refer to garment production (raw material to finished garment) and exclude post-purchase lifecycle stages (shipping, use phase, end of life).
How is this calculated?- Raw material
- Milling
- Manufacturing
- Trims
- Transport
Straightforward Socks
Knitted from extra-fine merino and reinforced at its heel and toes, this the most resilient sock you'll own: It's soft, naturally breathable, elastic, moisture-wicking and odor-neutralising. By naturally adapting to your body temperature, the wool will keep your feet cool when it's warm and warm when it's cool.
- Yarn: 65% 21 micron Fine Argentinian Merino, 35% Polyamide
- Body Fabric: 8x2 rib knit
- Hems: 1x1 Fine Rib-Knit
- Dye: Yarn Dye (Melange: Fiber dye)
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