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The Linen Shirt

1 025 DKK
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Delivery in 2-3 days | Free from 650 DKK | Free exchanges

A natural choice for the summer days and warm getaways. Cut from 100% linen that only gets softer with wash and wear, tailored for a relaxed fit, and detailed with mother of pearl buttons. A breezier choice, that will work just as well at weekend barbecues as it will during wedding season.

  • 100% French linen
  • Soft, lightweight 126g/sqm plain weave
  • Mother of Pearl buttons
  • Box pleat at back, seamless placket, single-buttoned cuffs
  • Revival reward: 10 EUR/USD/GBP or 100 SEK - Learn more
  • Relaxed fit
  • Pre-shrunk
  • 15 sizes, XS-XL in Long, Regular and Short
  • Viktor (Blue Stripe, Dark Navy) is 188cm (6’1) tall, 100cm (39,3”) around the chest, 83cm (32.6”) around the waist and wears size M-Regular.
  • Brian (White, Olive) is 189cm (6’2) tall, 97cm (38,1”) around the chest, 79cm (29.9”) around the waist and wears size M-Regular.
  • Kevin (Light Blue, Beige) is 185cm (6’1) tall, 90 cm (35,4”) around the chest, 77 cm (30.3”) around the waist and wears size M-Regular.
  • When in doubt or send an email to
  • Wash at 30° Celsius, low cycle
  • Hang to dry
  • Spritz with water before ironing at medium temperature, 150 °C 
  • Do not tumble, dry-clean nor bleach

View detailed care instructions

  • Care: Explore our garment care guides and garment care products
  • Repair: Drop off garments for free repairs in our stores or order spare parts for local repair. Order spare parts here.
  • Revive: Send back your irreparable or unwanted garments for us to take care of. Revival award for this garment is 10 EUR/USD/GBP or 100 SEK - Learn more.

Full Transparency

For every garment, we disclose its supply chain traceability, environmental footprint and cost structure. The more we know, the better decisions we make, the more we cherish what we buy and the longer those items will last.

      Landed Cost 292 DKK
      Asket Price 1025 DKK
      Traditional Retail 1750 DKK
      292 DKK
      1025 DKK
      1750 DKK
      • Raw Material & Milling 133 DKK
      • Manufacturing 121 DKK
      • Trims & Packaging 34 DKK
      • Transport 4 DKK

      With a permanent collection and direct-to-you sales, we don't have wholesale markups, deadstock, sales or discounts. The traditional retail price shows what we'd have to charge if we sold our garments through multi-brand stores (wholesale) - 6x the landed cost. Instead, our markup is between 2.5-4.5x landed cost depending on product and country characteristics. It covers the cost of our garments and a lot more: VAT, cost of sales (shipping, warehousing, payment, web systems etc.), marketing, admin (salaries, rent, product development etc.) and financial costs, while maintaining a slim profit to keep investing in our mission.

      82% Overall traceability

      Linen farmed and scutched in Normandy, FR.

      How is this calculated?
      • Raw material
      • Milling
      • Manufacturing
      • Trims
      • Transport

      15.1 kg CO₂e Carbon Emissions

      Impact is calculated in kg of climate change CO₂ equivalent. Figures refer to garment production (raw material to finished garment) and exclude post-purchase lifecycle stages (shipping, use phase, end of life).

      How is this calculated?
      • Raw material
      • Milling
      • Manufacturing
      • Trims
      • Transport

      French Linen

      Cut and sewn from lightweight, breathable and 100% linen, this shirt is made not only from the world’s strongest and longest natural fiber but also one of the kindest fibers on the planet. Grown along the coastline of Upper Normandy, in northern France, natural rainfall is the only water it needs - no additional irrigation, fertilizers, or pesticides are required. Flax plants grown in the region are known for producing extra-long fibers — much longer than those from linseed grown in other parts of the world.

      • Yarn: 100% Linen
      • Body Fabric: 126g/sqm linen 
      • Buttons: Mother of Pearl 
      • Dye: Yarn Dye

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