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The Regular Jeans

1 150 DKK
W28 W29 W30 W31 W32 W33 W34 W36 W38
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Delivery in 2-3 days | Free from 650 DKK | Free exchanges

A cornerstone of timeless style, no wardrobe is complete without a pair of Raw Denim. The Regular Raw Denim Jeans are engineered - from the first thread, to the last button - to shape after your body, fade with wear and mold according to your life. This regular fit features a mid-rise waist and straight, regular fit leg. Cut from a rigid 13oz Japanese heritage raw denim, from 100% certified organic cotton, and sewn to perfection in Italy, there's no garment that will age as well as this.

  • 100% Organic cotton
  • 13oz 3/1 twill weave mid-weight Japanese raw denim
  • Ring spun and rope dyed yarn for natural, uneven surface
  • Sanforized for stability
  • Button fly with signature button made from leftover metal
  • Tan stitching, 5 belt loops, 2 front pockets, 2 back pockets
  • Revival reward: 20 EUR/USD/GBP or 200 SEK - Learn more
  • Regular Fit: Mid rise waist and regular fit, straight cut leg
  • Inch sizes in waist and inseam
  • Raw Denim stretches with wear and shrinks with wash, for advice check our denim guide.
  • Brian is 189cm (6"2) tall, 76cm (29.9") around the waist, 100 cm (39") around the hip and wears size 32/32.
  • When in doubt or send an email to
  • Be aware of bleeding. Raw denim color rubs off onto lighter surfaces when new.
  • Washing raw denim is optional. View the detailed care guide below and a full raw denim guide here.
  • Body width stretches with wear and shrinks back after washing - length shrinks up to 5% first wash
  • Wash separately the first few times, hang to dry
  • Do not tumble dry nor bleach

View detailed care instructions

  • Care: Explore our garment care guides and garment care products
  • Repair: Drop off garments for free repairs in our stores or order spare parts for local repair. Order spare parts here.
  • Revive: Send back your irreparable or unwanted garments for us to take care of. Revival award for this garment is 20 EUR/USD/GBP or 200 SEK - Learn more.

Model also wearing

Full Transparency

For every garment, we disclose its supply chain traceability, environmental footprint and cost structure. The more we know, the better decisions we make, the more we cherish what we buy and the longer those items will last.

      Landed Cost 319 DKK
      Asket Price 1150 DKK
      Traditional Retail 1910 DKK
      319 DKK
      1150 DKK
      1910 DKK
      • Raw Material & Milling 112 DKK
      • Manufacturing 172 DKK
      • Trims & Packaging 28 DKK
      • Transport 7 DKK

      With a permanent collection and direct-to-you sales, we don't have wholesale markups, deadstock, sales or discounts. The traditional retail price shows what we'd have to charge if we sold our garments through multi-brand stores (wholesale) - 6x the landed cost. Instead, our markup is between 2.5-4.5x landed cost depending on product and country characteristics. It covers the cost of our garments and a lot more: VAT, cost of sales (shipping, warehousing, payment, web systems etc.), marketing, admin (salaries, rent, product development etc.) and financial costs, while maintaining a slim profit to keep investing in our mission.

      89% Overall traceability

      Main fabric: Cotton farmed and ginned in Soke, TR. Lining: Cotton farmed and ginned in Lahore, PK.
      How is this calculated?
      • Raw material
      • Milling
      • Manufacturing
      • Trims
      • Transport

      How is this calculated?
      • Raw material
      • Milling
      • Manufacturing
      • Trims
      • Transport

      Organic Cotton, Japanese Raw Denim

      No bleach, brush, laser, sandpaper or rinses, our raw denim is cut from a heritage Japanese fabric, made with novel technology. The organic cotton fibers are ring spun for a natural surface, rope-dyed using a proprietary cold-dye technique to reduce energy consumption, then woven on looms powered by clean energy. Finally, it's cut, sewn, and trimmed in Italy with metal buttons from 100% leftover metal.

      • Yarn: 100% certified organic cotton
      • Body Fabric: 13oz ring spun Japanese raw denim
      • Pocket Lining: 100% cotton twill
      • Buttons: Recycled metal
      • Dye: Indigo rope dye