Arguably one of the most obvious essentials in a woman's wardrobe, the washed jeans has seen countless shapes, cuts and looks since its fashion renaissance in the 80s. For the introduction of our first women's jeans, we've acquired a PhD in denim science to identify and provide you with the one silhouette, you can always count on: The Standard Jeans. Standard as in neither skinny nor boyfriend, not flared or bootcut, not a low cut nor a “mom”-jeans. It’s just - right. A timeless, ever-so-slightly tapered, silhouette, cut from durable 13oz Italian denim with just a touch of stretch for added comfort. They're the perfect clean slate, made to provide you with comfort and style, on and off the clock.
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The Standard Jeans
135 EUR
Stone Wash
Size
Build
A(Straighter)
B(Curvier)
Size
Please Select Build
Delivery in 1-4 days | Free from 80 EUR | Free exchanges
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Full Transparency
For every garment, we disclose its supply chain traceability, environmental footprint and cost structure. The more we know, the better decisions we make, the more we cherish what we buy and the longer those items will last.
Landed Cost
43 EUR
Asket Price
135 EUR
Traditional Retail
250 EUR
43 EUR
135 EUR
250 EUR
- Raw Material & Milling 10 EUR
- Manufacturing 29 EUR
- Trims & Packaging 3 EUR
- Transport 1.0 EUR
With direct-to-consumer sales and a permanent collection, we don't have wholesale markups, no deadstock, no markdowns, no sales and no discounts. Our garments are priced right, all-year round. The traditional retail price is based on a 6x landed cost markup, what we'd have to charge if we sold through wholesale. Our markup of 3-3,5x landed cost is lean and serves to cover landed cost (as shown) and a lot more: cost of sale (VAT, shipping, warehouseing, payment costs), marketing and admin (salaries, rent, product development etc), while maintaining a slim profit to keep reinvesting in changing the fashion industry for the better.
90% Overall traceability
Body fabric: Organic cotton farmed in Indore, India, and Gulu, Uganda. Degradable Elastane produced in Dormagen, Germany. Lining: Organic cotton farmed in Lahore, Pakistan.
- Raw material
- Milling
- Manufacturing
- Trims
- Transport
19.98 kg CO₂e Carbon Emissions
Impact is calculated in kg of climate change CO₂ equivalent. Figures refer to garment production (raw material to finished garment) and exclude post-purchase lifecycle stages (shipping, use phase, end of life).
How is this calculated?- Raw material
- Milling
- Manufacturing
- Trims
- Transport
Maximum Comfort, Minimum Impact
From yarn to final product, we’ve worked with specialized Italian denim partners with over 50 years of experience to develop our jeans The cotton comes from certified organic farms in India and the specially developed elastane, Roica V550, degrades naturally without releasing harmful substances.
- Yarn: 98,5% Organic cotton 1,5% degradable elastane
- Body fabric: 12 1/4 0Z midweight Italian denim
- Dye: Slasher dyed
- Lining: 100% Organic cotton
- Buttons: Recycled metal
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