Arguably one of the most obvious essentials in a woman's wardrobe, the washed jeans has seen countless shapes, cuts and looks since its fashion renaissance in the 80s. For the introduction of our first womens jeans, we've acquired a PhD in denim science to identify and provide you with the one silhouette, you can always count on: The Standard Jeans. Standard as in neither skinny nor boyfriend, not flared or bootcut, not a low cut nor a “mom”-jeans. It’s just - right. A timeless, ever-so-slightly tapered, silhouette, cut from durable 13oz Italian denim with just a touch of stretch for added comfort. They're the perfect clean slate, made to provide you with comfort and style, on and off the clock.
Limited initial release of 250 pieces on August 17th | Restocking fall 2021, select size and sign up for waitlist to be the first to know
HELLO GERMANY! FREE SHIPPING OVER 70EUR | PRE-PRINTED RETURN SHIPPING LABEL | FREE RETURNS & EXCHANGES
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The Standard Jeans
Stone Wash
125 EUR
Traditional retail price: 185 EUR
Size What's my size?
Delivery in 1-3 days | Free from 70 EUR | Free returns & exchanges
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Full Transparency
Understanding and appreciating the value of our clothing is fundamental in learning to live with less. The more we know, the better decisions we make, the more we cherish what we have, the longer it’ll last and - as a result - the less we’ll need.
- Raw Material 2 EUR
- Milling 6 EUR
- Manufacturing 28 EUR
- Trims 3 EUR
- Transport 1.0 EUR
Our pricing is designed to better reflect the craftsmanship and resources that go into the product. With a permanent collection, selling directly to you, we're able to cut wholesale and avoid sales, pricing our essentials right - all year round.
traceability
Fabric cut in Urbania, sewn in Monsampolo Del Tronto, washed in Sant'Angelo in Vado and finished and packed in Urbania, Italy.
- Raw Material
- Milling
- Manufacturing
- Trims
- Transport
- Raw Material
- Milling
- Manufacturing
- Trims
- Transport
Maximum Comfort, Minimum Impact
With our womens jeans, we set out to challenge the status quo to create jeans with maximum comfort, but minimal impact - a journey that had us trial ten different fabrics, wear-test them for almost a year each and carry out countless fittings to develop a size system that allows for more body types to find a better fit. The fabric is the product of Italian textile engineering to create a denim fabric that allows for stretch and comfort, while lowering its environmental footprint. The cotton comes from certified organic farms in India and the specially developed elastane, Roica V550, degrades naturally without releasing harmful substances. What's more, the finished yarn is slasher dyed (as opposed to rope dying) - a more superficial dying process that requires less dye stuff, energy and water - both when dying and washing the jeans down again. Lastly, the jeans are equipped with organic cotton lining and Italian-made recycled metal hardware. From yarn to final product, we rely on our specialized Italian denim partners with over 50 years of experience - and the result speaks for itself.
Yarn: 98,5% Organic cotton 1,5% degradable elastane
Body fabric: 12 1/4 0Z mid-weight Italian denim
Dye: Slasher dyed
Lining: 100% Organic cotton
Buttons: Recycled metal