The denim shirt has evolved from its traditional workwear origin into a new classic. Stripped of unnecessary details, our shirt is cut from a densely woven indigo dyed structure, has a soft handle that will only get better with time. Whether you wear it alone, layered or as an overshirt - it's a reliable choice.
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The Denim Shirt
125 EUR
Stone Wash
Size
Size
XS
S
M
L
XL
Length
Please Select Size
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Full Transparency
For every garment, we disclose its supply chain traceability, environmental footprint and cost structure. The more we know, the better decisions we make, the more we cherish what we buy and the longer those items will last.
Landed Cost
38 EUR
Asket Price
125 EUR
Traditional Retail
230 EUR
38 EUR
125 EUR
230 EUR
- Raw Material & Milling 17 EUR
- Manufacturing 18 EUR
- Trims & Packaging 2 EUR
- Transport 1.0 EUR
With direct-to-consumer sales and a permanent collection, we don't have wholesale markups, no deadstock, no markdowns, no sales and no discounts. Our garments are priced right, all-year round. The traditional retail price is based on a 6x landed cost markup, what we'd have to charge if we sold through wholesale. Our markup of 3-3,5x landed cost is lean and serves to cover landed cost (as shown) and a lot more: cost of sale (VAT, shipping, warehouseing, payment costs), marketing and admin (salaries, rent, product development etc), while maintaining a slim profit to keep reinvesting in changing the fashion industry for the better.
88% Overall traceability
Cotton farmed and ginned in China - researching exact origin
- Raw material
- Milling
- Manufacturing
- Trims
- Transport
18.16 kg CO₂e Carbon Emissions
Impact is calculated in kg of climate change CO₂ equivalent. Figures refer to garment production (raw material to finished garment) and exclude post-purchase lifecycle stages (shipping, use phase, end of life).
How is this calculated?- Raw material
- Milling
- Manufacturing
- Trims
- Transport
A-list Denim
The Denim Shirt is cut from our dense and subtly structured indigo denim quality. After sewing, the shirt is washed according to one of two distinct recipes - stone wash or stone bleach. The wash helps break it in, lend softness and give each shirt its own unique fade, which in turn will continue to take on patina as it is worn.
- Yarn: 100% Cotton
- Body fabric: 240g/sqm denim
- Buttons: Mother of Pearl
- Fusing: Lightweight Cotton
- Dye: Indigo yarn dye
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