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For every garment, we disclose its supply chain traceability, environmental footprint and cost structure. The more we know, the better decisions we make, the more we cherish what we buy and the longer those items will last.
With direct-to-consumer sales and a permanent collection, we don't have wholesale markups, no deadstock, no markdowns, no sales and no discounts. Our garments are priced right, all-year round. The traditional retail price is based on a 6x landed cost markup, what we'd have to charge if we sold through wholesale. Our markup of 3-3,5x landed cost is lean and serves to cover landed cost (as shown) and a lot more: cost of sale (VAT, shipping, warehouseing, payment costs), marketing and admin (salaries, rent, product development etc), while maintaining a slim profit to keep reinvesting in changing the fashion industry for the better.
94% Overall traceability
Organic cotton farmed and ginned in Madhya Pradesh, India.
3.78 kg CO₂e Carbon Emissions
Impact is calculated in kg of climate change CO₂ equivalent. Figures refer to garment production (raw material to finished garment) and exclude post-purchase lifecycle stages (shipping, use phase, end of life).
How is this calculated?Together with our expert textile engineers in Portugal we set out to create a pure rib-knit fabric, free from man-made fibers, that is as comfortable as it is durable. A mid-level weight of 200g/sqm ensures the tanks keeps it's shape, while the 1x1 rib knit, detailed only by a single needle stitch at the hems, lends a subtle, natural stretch.
Yarn: 100% Organic cotton
Body fabric: 200 g/sqm fine 1x1 rib
Neckline: fine 1x1 rib-knit
Dye: Piece dyed
Sewing thread: 100% Recycled polyester
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