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The Merino Sock

20 CHF
Size
39/41 EU | 7.5/9 US 42/44 EU | 9.5/11 US 45/47 EU | 11.5/14 US
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Express delivery in 2-3 days | Free from 200 CHF | Prices include customs and duties

The Merino Wool Sock is a mid-length sock, neatly rib-knitted from ultra-breathable and fully traceable RWS and Nativa Certified mulesing free Extra-Fine Merino Wool. Its Merino-composition will tuck you in nicely, keeping your feet warm in winter and cool in summer.

  • Dry and breathable Merino wool mix
  • 80% Traceable extra-fine Australian merino, 20% polyamide
  • RWS & Nativa™ Certified, Mulesing free
  • 19,5 micron fiber diameter
  • 1x1 ribbed top, 8x2 ribbed body, hand-linked toes
  • Dry and breathable Merino Wool mix
  • Polyamide-reinforced heel and toes against abrasion
  • Designed in Stockholm, made in Brescia, Italy
  • Mid calf length
  • Available in size: 39-41, 42-44 and 45-47
  • Love's (Charcoal Melange, Dark Navy, Black) shoe size is 43 and is wearing size 42-44
  • Quentin's (Light Brown, Burgundy, Dark Green) shoe size is 43 and is wearing size 42-44
  • A correct choice of footwear is critical to the lifetime of your socks. If the insoles of your shoes are worn and knobbly, they can wear down the bottom of your socks.
  • Allow 1-2 days between wearing your merino socks. This allows wrinkles to dissipate and the elasticity of the fibers to recover
  • Wash at 30°-40° Celsius
  • Hang to dry
  • Do not tumble, dry-clean, iron nor bleach

View detailed care instructions

Full Transparency

For every garment, we disclose its supply chain traceability, environmental footprint and cost structure. The more we know, the better decisions we make, the more we cherish what we buy and the longer those items will last.

      Landed Cost 5 CHF
      Asket Price 20 CHF
      Traditional Retail 30 CHF
      5 CHF
      20 CHF
      30 CHF
      • Raw Material & Milling 3 CHF
      • Manufacturing 2 CHF
      • Trims & Packaging 0.3 CHF
      • Transport 0.1 CHF

      With a permanent collection and direct-to-you sales, we don't have wholesale markups, deadstock, sales or discounts. The traditional retail price shows what we'd have to charge if we sold our garments through multi-brand stores (wholesale) - 6x the landed cost. Instead, our markup is between 2.5-4.5x landed cost depending on product and country characteristics. It covers the cost of our garments and a lot more: VAT, cost of sales (shipping, warehousing, payment, web systems etc.), marketing, admin (salaries, rent, product development etc.) and financial costs, while maintaining a slim profit to keep investing in our mission.

      81% Overall traceability

      Merino Wool breed and shorn in  Santa Cruz, Patagonia, Argentina 

      How is this calculated?
      • Raw material
      • Milling
      • Manufacturing
      • Trims
      • Transport

      4.14 kg CO₂e Carbon Emissions

      Impact is calculated in kg of climate change CO₂ equivalent. Figures refer to garment production (raw material to finished garment) and exclude post-purchase lifecycle stages (shipping, use phase, end of life).

      How is this calculated?
      • Raw material
      • Milling
      • Manufacturing
      • Trims
      • Transport

      Straightforward Socks

      Knitted from Extra-Fine and fully traceable Argentinian Merino Wool and reinforced at its heel and toes, this the most resilient sock you'll own: It's soft, naturally breathable, elastic, moisture-wicking and odor-neutralising. By naturally adapting to your body temperature, the wool will keep your feet cool when it's warm and warm when it's cool.

      • Fiber: 80% 19,5 micron Extra-Fine Argentinian Merino Wool, 20% Polyamide
      • Yarn: NM. 1/28
      • Hems: 1x1 rib knit
      • Body Fabric: 8x2 rib knit
      • Dye: Yarn Dye (Melange, Fiber dye)

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