As classic as they come, this is the garment that speaks to every man. Designed to stand the test of time, our signature straight-cut crew neck T-Shirt is cut from a compact organic, extra-long staple cotton jersey and accentuated with a ribbed neckline. Playing the role of both statement and staple, this piece will be the most worn item in your wardrobe.
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The T-Shirt
40 CHF
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Full Transparency
For every garment, we disclose its supply chain traceability, environmental footprint and cost structure. The more we know, the better decisions we make, the more we cherish what we buy and the longer those items will last.
Landed Cost
12 CHF
Asket Price
40 CHF
Traditional Retail
70 CHF
12 CHF
40 CHF
70 CHF
- Raw Material & Milling 5 CHF
- Manufacturing 6 CHF
- Trims & Packaging 1 CHF
- Transport 0.3 CHF
With direct-to-consumer sales and a permanent collection, we don't have wholesale markups, no deadstock, no markdowns, no sales and no discounts. Our garments are priced right, all-year round. The traditional retail price is based on a 6x landed cost markup, what we'd have to charge if we sold through wholesale. Our markup of 3-3,5x landed cost is lean and serves to cover landed cost (as shown) and a lot more: cost of sale (VAT, shipping, warehouseing, payment costs), marketing and admin (salaries, rent, product development etc), while maintaining a slim profit to keep reinvesting in changing the fashion industry for the better.
93% Overall traceability
Solid colors Cotton farmed and ginned in Izmir, Turkey, combed in Kahramanmaraş, Turkey. Melanges: Cotton farmed and ginned in Izmir, Turkey, combed in Moreira De Conegos, Portugal.
- Raw material
- Milling
- Manufacturing
- Trims
- Transport
11.40 kg CO₂e Carbon Emissions
Impact is calculated in kg of climate change CO₂ equivalent. Figures refer to garment production (raw material to finished garment) and exclude post-purchase lifecycle stages (shipping, use phase, end of life).
How is this calculated?- Raw material
- Milling
- Manufacturing
- Trims
- Transport
Organic Extra Long Staple Custom Jersey
Our signature t-shirt is are crafted from 100% organic, extra long staple cotton. The cotton is spun into a smooth yet strong yarn which lends strength to our compact, custom-knitted jersey fabric. The final garment is expertly cut and finished to create a staple that won't twist, warp or pill no matter how hard you wear it.
- Yarn: 100% Organic Extra Long Staple Cotton
- Body Fabric: 180g/sqm Single Jersey Knit
- Neckline: 1x1 Rib Knit
- Dye: Piece Dye (Melange: Fiber Dye)
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