Our take on the American workwear classic surpasses both the 90s grunge and 00s hipster culture with a no-frills cut, classic button down collar and subtle twill-structure designed for the everyday. Cut from a soft, brushed, custom-developed Italian twill made from 100% organic cotton, The Flannel Shirt is a sure-fire alternative to formal shirting by combining comfort and style like no other shirt in our line-up.
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The Flannel Shirt
125 CHF
Charcoal Melange
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For every garment, we disclose its supply chain traceability, environmental footprint and cost structure. The more we know, the better decisions we make, the more we cherish what we buy and the longer those items will last.
Landed Cost
42 CHF
Asket Price
125 CHF
Traditional Retail
250 CHF
42 CHF
125 CHF
250 CHF
- Raw Material & Milling 20 CHF
- Manufacturing 19 CHF
- Trims & Packaging 2 CHF
- Transport 1.0 CHF
With direct-to-consumer sales and a permanent collection, we don't have wholesale markups, no deadstock, no markdowns, no sales and no discounts. Our garments are priced right, all-year round. The traditional retail price is based on a 6x landed cost markup, what we'd have to charge if we sold through wholesale. Our markup of 3-3,5x landed cost is lean and serves to cover landed cost (as shown) and a lot more: cost of sale (VAT, shipping, warehouseing, payment costs), marketing and admin (salaries, rent, product development etc), while maintaining a slim profit to keep reinvesting in changing the fashion industry for the better.
96% Overall traceability
Melange colors: Organic cotton farmed in Aegean, ginned in Ergene, Turkey. Solid colors: Organic cotton farmed and ginned in Coimbatore, India.
- Raw material
- Milling
- Manufacturing
- Trims
- Transport
14.84 kg CO₂e Carbon Emissions
Impact is calculated in kg of climate change CO₂ equivalent. Figures refer to garment production (raw material to finished garment) and exclude post-purchase lifecycle stages (shipping, use phase, end of life).
How is this calculated?- Raw material
- Milling
- Manufacturing
- Trims
- Transport
Organic Cotton Flannel
Flannel is synonymous with a soft brushed twill surface, but with brushing, the fabric is naturally prone to pilling - something we tackled head-on by developing ours from a two-ply yarn, made from 100% organic cotton. Paying homage to its rugged origins, we've created a flannel that's as soft, as it's durable.
- Yarn: 100% Organic Cotton
- Body Fabric: 173g/sqm 2-ply twill weave
- Buttons: Mother of Pearl
- Fusing: Lightweight cotton
- Dye: Yarn dye (melange: fiber dye)
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