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The Flannel Shirt
Charcoal Melange

110 EUR

Traditional retail price: 180 EUR

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Delivery in 2-4 days | Free from 70 EUR | Free returns & exchanges

Overview +

Our take on the American workwear classic surpasses both the 90s grunge and 00s hipster culture with a no-frills cut, classic button down collar and subtle twill-structure designed for the everyday. Cut from a soft, brushed, custom-developed Italian twill made from 100% organic cotton, The Flannel Shirt is a sure-fire alternative to formal shirting by combining comfort and style like no other shirt in our line-up.

Details +
  • 100% Organic cotton
  • Soft, brushed mid-weight 173g/sqm 2/2 twill
  • Ring spun, 2-ply yarn
  • Box pleat at back
  • Button-down collar
  • Single-buttoned cuffs
  • Mother of Pearl buttons
Fit +
  • Straight cut
  • Fits true to our other shirts
  • Pre-shrunk
  • 15 sizes, XS-XL in Long, Regular and Short
  • Gustav is 192cm (6'3) tall, 100cm (39') around the chest and wears an M Long.
Care +
  • Wash at 30° Celsius with similar colours
  • Do not tumble dry
  • Do not bleach
  • Hang to dry
  • Iron on reverse at low temperature

View detailed care instructions

Full Transparency

Understanding and appreciating the value of our clothing is fundamental in learning to live with less. The more we know, the better decisions we make, the more we cherish what we have, the longer it’ll last and - as a result - the less we’ll need.

Landed Cost 33 EUR
Asket Price 110 EUR
Traditional Retail 180 EUR
33 EUR
110 EUR
180 EUR
  • Raw Material 0.5 EUR
  • Milling 11 EUR
  • Manufacturing 19 EUR
  • Trims 2 EUR
  • Transport 1.0 EUR
33 EUR Landed Cost

Our pricing is designed to better reflect the craftsmanship and resources that go into the product. With a permanent collection, selling directly to you, we're able to cut wholesale and avoid sales, pricing our essentials right - all year round.

100% Overall

Garment cut, sewn and packed in Meixomil, Portugal. Washed in Barcelos, Portugal.

How is this calculated?
  • Raw Material
  • Milling
  • Manufacturing
  • Trims
  • Transport
In Research
  • Raw Material
  • Milling
  • Manufacturing
  • Trims
  • Transport

        Organic Cotton Flannel

The origins of The Flannel Shirt date back to the 16th century "welsh cotton" (which was actually brushed wool). But most of us associate it with US railroad workers in the 1800s who were looking for comfortable, but durable apparel. Paying homage to its rugged origins we partnered withour Italian Woven Fabrics Mill (also known for our Chino, Shorts and Overshirt fabrics) to create a flannel that's as soft, as it's durable. Flannel is synonymous with a soft brushed twill surface, but with brushing, the fabric is naturally prone to pilling - something we tackled head-on by developing ours from a two-ply yarn, made from 100% organic cotton. The twisted yarn is far more robust than a single ply and is dyed on yarn level for superior color fastness. By weaving two sets of differently dyed yarns, the classic, subtle flannel twill contrast is achieved. Lastly, the fabric is carefully, mechanically brushed to soften its surface before being passed on to our dedicated Flannel Shirt factory in northern Portugal for expert tailoring and embellishment with our signature Mother Of Pearl buttons.

Yarn: 100% Organic Cotton
Body Fabric: 173g/sqm 2-ply twill weave
Buttons: Mother of Pearl
Fusing: Lightweight cotton
Dye: Yarn dye (melange: fiber dye)