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The Pursuit of Less
Buy less, but better
Overconsumption is killing our planet, and we're not getting happier the more we stuff in our wardrobes. We're creating one, permanent collection of uncompromised essentials - helping us live happier with less.
Know your garments
A garment's value, and longevity, comes from knowing its story - giving it a place in our hearts, not just our drawers. Discover all the costs, craftspeople and resources required to create our garments.
Wear each item, longer
Wearing a garment twice as long, means half the impact. We provide care and repair support and buy back unwanted ASKET items for resale or recycling - keeping our garments in use, longer.
Men's Permanent Collection
Women's Permanent Collection
Stories On Our Pursuit
Refashioning Our Relationship With Clothes
The environment requires a shift from overconsumption to nurturing our garments. Here's our take on the intricacies that we face.
The Impact Receipt
When you purchase an ASKET garment, you don't just get your monetary receipt but an impact receipt too. The receipt breaks down your purchase into its garment, shipping and packaging related impact.
A Stylist's Guide to Less
We sat down with Layla Hemkens, our go-to stylist for photoshoots - and asked her to share her thoughts on reaching a personal style and how to do more, with less.
A Glut of Garments
The Ellen MacArthur Foundation estimates that every second, a truckload of clothes is burned or buried. Here's our analysis and how we attempt to change the system.
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