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The Pursuit of Less
Buy less, but better
Overconsumption is killing our planet, and we're not getting happier the more we stuff in our wardrobes. We're creating one, permanent collection of uncompromised essentials - helping us live happier with less.
Know your garments
A garment's value, and longevity, comes from knowing its story - giving it a place in our hearts, not just our drawers. Discover all the costs, craftspeople and resources required to create our garments.
Wear each item, longer
Wearing a garment twice as long, means half the impact. We provide care and repair support and buy back unwanted ASKET items for resale or recycling - keeping our garments in use, longer.
Men's Seasonal Favorites
The Wool Overshirt, A workwear classic reincarnated.
The Merino Zip Cardigan, a sleek, clean version of a wardrobe staple crafted from extra-fine Merino.
The Long Sleeve T-Shirt, crafted from a custom heavyweight combed organic cotton.
The T-Shirt, the #1 wardrobe essential.
The Black Denim Jeans, cut from a 100% organic cotton 3/1 twill, engineered for long-lasting comfort.
The Oxford Shirt, 100% organic cotton milled in Portugal.
The Merino Sweater, breathable during the warm days yet perfect for layering when it's cold.
The Chino, cut from Italian mid-weight satin weave with a hint of stretch.
Women's Seasonal Favorites
The Mock Neck Sweater, easily the most relaxed way to pull off a sophisticated look.
The Long Sleeve T-Shirt, effortlessness that always can be worn.
The Standard Jeans, timeless denim designed to last.
The T-Shirt, the #1 wardrobe essential.
The Lyocell Shirt crafted from sateen weave for a lustrous sheen.
The Shirt, made from crisp organic cotton.
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