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The Hoodie
Mud Green

110 USD

Traditional retail price: 190 USD

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Delivery in 2-4 days | Free from 150 USD | Free returns & exchanges

Overview +

With roots in athletics and counter-culture, the hoodie has evolved into an utterly essential staple. Cut from our custom developed, heavy-weight, 100% organic cotton loopback, The Hoodie features a generously sized double-lined hood, but is otherwise stripped from the usual, unnecessary details. By optimising for form and actual function (removing the likes of the pouch pocket), we've created an elevated piece that spells understated, rather than underdressed, making it a go-to layer both on - and off - the clock.

Details +
  • 100% organic cotton
  • Custom developed 390g/sqm unbrushed loopback
  • Double-lined hood
  • Herringbone taping
  • Ribbed and reinforced cuff and hem for optimal retention
Fit +
  • Straight cut
  • Pre-shrunk
  • 15 sizes, XS-XL in Long, Regular and Short
  • Hugo is 185cm (6'1) tall, 98cm (38") around the chest and wears an M Regular.
Care +
  • Wash at 30° Celsius
  • Hang to dry
  • Iron at medium temperature, 150° C
  • Do not tumble, dry clean or bleach

View detailed care instructions

Model also wearing

Full Transparency

Understanding and appreciating the value of our clothing is fundamental in learning to live with less. The more we know, the better decisions we make, the more we cherish what we have, the longer it’ll last and - as a result - the less we’ll need.

Landed Cost 26 USD
Asket Price 110 USD
Traditional Retail 190 USD
26 USD
110 USD
190 USD
  • Raw Material 2 USD
  • Milling 10 USD
  • Manufacturing 11 USD
  • Trims 2 USD
  • Transport 1 USD
26 USD Landed Cost

Our pricing is designed to better reflect the craftsmanship and resources that go into the product. With a permanent collection, selling directly to you, we're able to cut wholesale and avoid sales, pricing our essentials right - all year round.

99% Overall

Cut in Gilmonde, washed in Varzea, sewn, finished and packed in Poiares, Portugal.

How is this calculated?
  • Raw Material
  • Milling
  • Manufacturing
  • Trims
In Research
  • Raw Material
  • Milling
  • Manufacturing
  • Trims

        100% Organic Cotton Loopback

The Hoodie is developed in close collaboration with our Portuguese textile engineers and manufacturing partners. Cut from a custom developed, unbrushed loopback fabric made from 100% organic cotton fibers, the outside is densely knitted for a smooth hand and elevated drape. The inside loopback is unbrushed to provide comfort and warmth without becoming heavy or bulky. The hood is double lined, the neckline taped and cuffs and bottom are cut from an elastane-reinforced rib-knit that provides stretch without losing shape.

Yarn: 100% ring spun Organic Cotton
Body Fabric: 390/sqm Loopback Knit
Hems: 1x1 Cotton-Lycra Rib Knit
Dye: Piece Dye, (Melange: Fiber Dye)
Sewing thread: 100% Recycled Polyester