De Nîmes - From Nîmes
The origin of denim in today's form is is largely debated. From the dungaree produced in India for hundreds of years, to the invention of the riveted denim jeans by Strauss Co in 1871. The term Denim however derives from "de Nîmes" or “from Nîmes” - where some of the first Denim trousers were produced. Today, Japan is the breeding ground of some of the greatest denim in the world. And that’s where our journey begins.
Raw, Japanese mid-weight denim, woven from a yarn developed in Aichi, Japan, in the 1970s. Ring spun, as opposed to open end, for a naturally irregular surface, it is the foundation of a long and beautiful patinating process.
Cut, sewn and packed in our Italian expert facilities, operating on almost a decade of experience, The Raw Denim are a manifestation of craftsmanship and heritage.
Our three-dimensional size system is designed to allow more body types to find the same great fit by complementing the standard waist-and-length pant with two Builds (Slim and Regular).
The Raw Denim Jean
1250 SEK / 115 EUR / 145 USD
A monumental garment and the cornerstone of timeless style, no wardrobe is complete without it. The Raw Denim Jean has been engineered - from the first thread, to the last button - to shape after your body, fade with wear and mold according to your everyday life.
The Care Guide
20 customers beta-tested the raw denim from April 2018 until its launch in January 2019, allowing us to study exactly how our denim jeans would behave depending on wear and tear. As a result, we’ve produced an extensive guide to how to treat your denim.
Explore The DEnim journey, factory by factory