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The Denim

Our lineup of timeless denim jeans and jackets are made to shape and mold with your everyday life. Crafted from organic Turkish cotton and heritage Japanese fabrics, cut and sewn in in Italy.

From the dungaree produced in India for hundreds of years, to the invention of the riveted denim jeans by Strauss Co in 1871, denim’s exact origin is debated. Where the term “Denim“ comes from, however, is certain: "De Nîmes" or “from Nîmes” - where some of the early Denim trousers were produced. Today, Japan is the breeding ground of some of the greatest denim fabric in the world. And that’s where our journey begins.

        Indigo Denim Jeans
      

        TAPERED - 13oz - Ring spun
      

Cut and sewn in Italy from our heritage 13oz Japanese Raw Denim, woven from a yarn developed in Aichi, Japan, in the 1970s. Ring spun, for a naturally irregular surface, our indigo denim will age beautifully with life.

        Black Denim Jeans
      

        TAPERED - 13oz - Organic
      

Our black denim jeans start with the cotton: Farmed organically in Southeast Anatolya, Turkey, the cotton is spun, dyed and woven by a mill with a century of experience, before being cut, sewn and washed in our Italian denim factories.

        Raw Denim Care Guide
      

20 customers beta-tested the raw denim from April 2018 until its launch in January 2019, allowing us to study exactly how our denim jeans would behave depending on wear and tear. As a result, we’ve produced an extensive guide to how to treat your denim.

To the care guide

        Explore The DEnim journey, factory by factory