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The Denim

Our lineup of timeless denim jeans and jackets are made to shape and mold with your everyday life. From Japan. To Italy. To You

        De Nîmes - From Nîmes

From the dungaree produced in India for hundreds of years, to the invention of the riveted denim jeans by Strauss Co in 1871, denim’s exact origin is debated. Where the term “Denim“ comes from, however, is certain: "De Nîmes" or “from Nîmes” - where some of the early Denim trousers were produced. Today, Japan is the breeding ground of some of the greatest denim fabric in the world. And that’s where our journey begins.

        Raw Denim Care Guide

20 customers beta-tested the raw denim from April 2018 until its launch in January 2019, allowing us to study exactly how our denim jeans would behave depending on wear and tear. As a result, we’ve produced an extensive guide to how to treat your denim.

To the care guide

        Explore The DEnim journey, factory by factory