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The Shirt

1 300 SEK

Size What's my size?

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Delivery in 2-4 days | Free shipping | Free returns & exchanges

Overview +

Dating all the way back to 27 BC, we need to fast forward to Marie Antoinette and then skip another few hundred years to mark the popularization of the shirt as an everyday essential thanks to Katherine Hepburn, Uma Thurman and the likes. Challenging its formal origins, we’ve designed The Shirt, as THE Shirt, no matter the occasion. Cut from a crisp and breezy organic cotton poplin, it features a slightly oversized silhouette with dropped shoulders and a long back. Pop it over a pair of blue denim or tuck it into a skirt. Or just skip the bottoms entirely for a day on the sofa, or at the beach. We promise, it’ll elevate any look.

Details +
  • Crisp 100% organic cotton
  • 138g/sqm Poplin weave
  • Mother of Pearl buttons
  • Dropped shoulders
  • French placket
  • Rounded bottom hem
  • Single button cuff
Fit +
  • Oversized fit
  • Pre-shrunk
  • 7 sizes, XXS-XXL
  • Rebecka wears size S and is 173cm (5'8) tall, and measures bust: 88cm (34.5"), waist: 65cm (25.5"), hips: 97cm (38")
  • Nathalie wears size M and is 175cm (5'9) tall, and measures bust: 92cm (36"), waist: 76cm (30"), hips: 106cm (42")
Care +
  • Wash at 30°C
  • Hang to dry
  • Iron on reverse at medium temperature, 150°C
  • Do not tumble, dry clean nor bleach

View detailed care instructions

Model also wearing

Full Transparency

Understanding and appreciating the value of our clothing is fundamental in learning to live with less. The more we know, the better decisions we make, the more we cherish what we have, the longer it’ll last and - as a result - the less we’ll need.

      Landed Cost 406 SEK
      Asket Price 1 300 SEK
      Traditional Retail 2100 SEK
      406 SEK
      1 300 SEK
      2100 SEK
      • Raw Material 4 SEK
      • Milling 149 SEK
      • Manufacturing 239 SEK
      • Trims 3 SEK
      • Transport 11 SEK

      Our pricing is designed to better reflect the craftsmanship and resources that go into the product. With a permanent collection, selling directly to you, we're able to cut wholesale and avoid sales, pricing our essentials right - all year round.



      Garment cut, sewn and packed in Meixomil, Portugal - washed in Barcelos, Portugal.

      How is this calculated?
      • Raw Material
      • Milling
      • Manufacturing
      • Trims
      • Transport

      In Research

      How is this calculated?
      • Raw Material
      • Milling
      • Manufacturing
      • Trims
      • Transport

      Crisp Organic Poplin

      For The Shirt we set out to find a crisp poplin weave fabric. We landed on a yarn that is spun with a specialized technique to reduce hairiness and increase smoothness as well as strength. The yarn is woven into classic poplin weave with a crisp feel but undergoes a final wash for softness.

      Yarn: 100% Organic cotton
      Body fabric: 138g/sqm Poplin weave
      Dye: Piece dyed
      Buttons: Mother of Pearl buttons

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