A good hat is the most effective way to fight off the cold. Our classic snug-fit ribbed beanie is knitted from 100% Extra Fine non-mulesed Merino wool and made to keep its shape over time. This hat will keep you warm and stylish when the winds start whipping and the cold bites.
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The Ribbed Wool Beanie
35 GBP
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Full Transparency
For every garment, we disclose its supply chain traceability, environmental footprint and cost structure. The more we know, the better decisions we make, the more we cherish what we buy and the longer those items will last.
Landed Cost
8 GBP
Asket Price
35 GBP
Traditional Retail
50 GBP
8 GBP
35 GBP
50 GBP
- Raw Material & Milling 2 GBP
- Manufacturing 6 GBP
- Trims & Packaging 0.2 GBP
- Transport 0.3 GBP
With direct-to-consumer sales and a permanent collection, we don't have wholesale markups, no deadstock, no markdowns, no sales and no discounts. Our garments are priced right, all-year round. The traditional retail price is based on a 6x landed cost markup, what we'd have to charge if we sold through wholesale. Our markup of 3-3,5x landed cost is lean and serves to cover landed cost (as shown) and a lot more: cost of sale (VAT, shipping, warehouseing, payment costs), marketing and admin (salaries, rent, product development etc), while maintaining a slim profit to keep reinvesting in changing the fashion industry for the better.
86% Overall traceability
Merino sheep breed and shorn in Santa Cruz, Patagonia, Argentina.
- Raw material
- Milling
- Manufacturing
- Trims
- Transport
5.90 kg CO₂e Carbon Emissions
Impact is calculated in kg of climate change CO₂ equivalent. Figures refer to garment production (raw material to finished garment) and exclude post-purchase lifecycle stages (shipping, use phase, end of life).
How is this calculated?- Raw material
- Milling
- Manufacturing
- Trims
- Transport
100% Traceable Merino Wool
Merino wool is one of mother nature’s greatest gifts. Its properties are a result of the rugged conditions in which Merino sheep live, with scorching summers and freezing winters. Merino sheep have developed a quality and versatile fleece - soft, breathable, temperature regulating and moisture-wicking. All these properties are present in The Merino Wool Sweater, and at 25% the width of a human hair, our 19,5 micron extra fine Merino wool is smooth, soft and strong. What's more, all our merino wool is 100% traceable and sourced from an exclusive list of farms that are Nativa ™and RWS certified, ensuring the greatest care to both animal and planet.
- Sheep: Mulesing-free, Argentinian Merino
- Fiber: 100% Extra Fine Merino, 19,5 microns
- Yarn: NM. 2/30
- Dye: Yarn Dye (Melange: Fiber Dye)
- Knit: 10 gauge, 3x2 Rib Knit
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