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For every garment, we disclose its supply chain traceability, environmental footprint and cost structure. The more we know, the better decisions we make, the more we cherish what we buy and the longer those items will last. As a result , we make do with less.
With direct-to-consumer sales and a permanent collection, we don't have wholesale markups, no deadstock, no markdowns, no sales and no discounts. Our garments are priced right, all-year round. The traditional retail price is based on a 6x landed cost markup, what we'd have to charge if we sold through wholesale. Our markup of 3-3,5x landed cost is lean and serves to cover landed cost (as shown) and a lot more: cost of sale (VAT, shipping, warehouseing, payment costs), marketing and admin (salaries, rent, product development etc), while maintaining a slim profit to keep reinvesting in changing the fashion industry for the better.
100% Overall traceability
Wool sorted, shredded, spun and twisted in Gaggio Montano, Italy. Cashmere shredded, spun, twisted in Prato, Italy.
Impact is calculated in kg of climate change CO₂ equivalent. Figures refer to garment production (raw material to finished garment) and exclude post-purchase lifecycle stages (shipping, use phase, end of life).How is this calculated?
Made exclusively from recycled wool, our luxury wool scarf consists of 45% recycled cashmere from post consumer sources (old garments) and 55% wool from pre-consumer sources (off cuts and production waste). Using a process called mechanical dyeing, fibres extracted from old garment are re-spun into a new yarn.