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The Merino Sock 3-Pack

40 GBP
Size
39/41 EU | 7.5/9 US 42/44 EU | 9.5/11 US 45/47 EU | 11.5/14 US
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The Merino Wool Sock is a mid-length sock, neatly rib-knitted from ultra-breathable merino wool. Its Merino-composition will tuck you in nicely, keeping your feet warm in winter and cool in summer.

Buy socks in packs and lighten up the laundry load.

  • Dry and breathable Merino Wool mix
  • 65% fine, 21 micron Australian merino, 35% polyamide
  • 1x1 ribbed top, 8x2 ribbed body, hand-linked toes
  • Nylon-reinforced heel and toes against abrasion
  • Designed in Stockholm, made in Brescia, Italy
  • Mid calf length
  • Available in size: 39-41, 42-44 and 45-47
  • Love's (Charcoal Melange, Dark Navy, Black) shoe size is 43 and is wearing size 42-44
  • Quentin's (Light Brown, Burgundy, Dark Green) shoe size is 43 and is wearing size 42-44
  • A correct choice of footwear is critical to the lifetime of your socks. If the insoles of your shoes are worn and knobbly, they can wear down the bottom of your socks.
  • Allow 1-2 days between wearing your merino socks. This allows wrinkles to dissipate and the elasticity of the fibers to recover
  • Wash at 30°-40° Celsius
  • Hang to dry
  • Do not tumble, dry-clean, iron nor bleach

View detailed care instructions

Full Transparency

For every garment, we disclose its supply chain traceability, environmental footprint and cost structure. The more we know, the better decisions we make, the more we cherish what we buy and the longer those items will last.

      Landed Cost 12 GBP
      Asket Price 40 GBP
      Traditional Retail 80 GBP
      12 GBP
      40 GBP
      80 GBP
      • Raw Material & Milling 7 GBP
      • Manufacturing 4 GBP
      • Trims & Packaging 0.8 GBP
      • Transport 0.4 GBP

      With direct-to-consumer sales and a permanent collection, we don't have wholesale markups, no deadstock, no markdowns, no sales and no discounts. Our garments are priced right, all-year round. The traditional retail price is based on a 6x landed cost markup, what we'd have to charge if we sold through wholesale. Our markup of 3-3,5x landed cost is lean and serves to cover landed cost (as shown) and a lot more: cost of sale (VAT, shipping, warehouseing, payment costs), marketing and admin (salaries, rent, product development etc), while maintaining a slim profit to keep reinvesting in changing the fashion industry for the better.

      86% Overall traceability

      Merino Wool breed and shorn in  Santa Cruz, Patagonia, Argentina 

      How is this calculated?
      • Raw material
      • Milling
      • Manufacturing
      • Trims
      • Transport

      12.40 kg CO₂e Carbon Emissions

      Impact is calculated in kg of climate change CO₂ equivalent. Figures refer to garment production (raw material to finished garment) and exclude post-purchase lifecycle stages (shipping, use phase, end of life).

      How is this calculated?
      • Raw material
      • Milling
      • Manufacturing
      • Trims
      • Transport

      Straightforward Socks

      Knitted from extra-fine merino and reinforced at its heel and toes, this the most resilient sock you'll own: It's soft, naturally breathable, elastic, moisture-wicking and odor-neutralising. By naturally adapting to your body temperature, the wool will keep your feet cool when it's warm and warm when it's cool.

      • Yarn: 65% 21 micron Fine Argentinian Merino, 35% Polyamide
      • Body Fabric: 8x2 rib knit
      • Hems: 1x1 Fine Rib-Knit
      • Dye: Yarn Dye (Melange: Fiber dye)

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