With roots in athletics and counter-culture, the hoodie has evolved into an utterly essential staple. Cut from our custom developed, heavy-weight, 100% organic cotton loopback, The Hoodie features a generously sized double-lined hood, but is otherwise stripped from the usual, unnecessary details. By optimising for form and actual function (removing the likes of the pouch pocket), we've created an elevated piece that spells understated, rather than underdressed, making it a go-to layer both on - and off - the clock.
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The Hoodie
100 GBP
Grey Melange
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Delivery in 4-6 days | Free from 100 GBP | Free exchanges
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Full Transparency
For every garment, we disclose its supply chain traceability, environmental footprint and cost structure. The more we know, the better decisions we make, the more we cherish what we buy and the longer those items will last.
Landed Cost
25 GBP
Asket Price
100 GBP
Traditional Retail
150 GBP
25 GBP
100 GBP
150 GBP
- Raw Material & Milling 14 GBP
- Manufacturing 9 GBP
- Trims & Packaging 1 GBP
- Transport 1 GBP
With direct-to-consumer sales and a permanent collection, we don't have wholesale markups, no deadstock, no markdowns, no sales and no discounts. Our garments are priced right, all-year round. The traditional retail price is based on a 6x landed cost markup, what we'd have to charge if we sold through wholesale. Our markup of 3-3,5x landed cost is lean and serves to cover landed cost (as shown) and a lot more: cost of sale (VAT, shipping, warehouseing, payment costs), marketing and admin (salaries, rent, product development etc), while maintaining a slim profit to keep reinvesting in changing the fashion industry for the better.
86% Overall traceability
Main fabric solids: Cotton for main fabric farmed, ginned and combed in Kahramanmaraş, Turkey. Main fabric melanges: Cotton for main fabric farmed and ginned in Rajasthan, India, combed in Moreira De Conegos, Portugal.
- Raw material
- Milling
- Manufacturing
- Trims
- Transport
29.52 kg CO₂e Carbon Emissions
Impact is calculated in kg of climate change CO₂ equivalent. Figures refer to garment production (raw material to finished garment) and exclude post-purchase lifecycle stages (shipping, use phase, end of life).
How is this calculated?- Raw material
- Milling
- Manufacturing
- Trims
- Transport
A Modern Staple
The Hoodie is cut from a 100% organic cotton custom jersey, developed in collaboration with one of the world’s most innovative and skilled suppliers based in Portugal. The yarn is ring spun to give it a softer yet high quality feel and then brought together with a unique loop back knit, which lends unprecedented durability.
- Yarn: 100% ring spun Organic Cotton
- Body Fabric: 390/sqm Loopback Knit
- Hems: 1x1 Cotton-Lycra Rib Knit
- Dye: Piece Dye, (Melange: Fiber Dye)
- Sewing thread: 100% Recycled Polyester
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