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The Hoodie

100 GBP
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Overview +

With roots in athletics and counter-culture, the hoodie has evolved into an utterly essential staple. Cut from our custom developed, heavy-weight, 100% organic cotton loopback, The Hoodie features a generously sized double-lined hood, but is otherwise stripped from the usual, unnecessary details. By optimising for form and actual function (removing the likes of the pouch pocket), we've created an elevated piece that spells understated, rather than underdressed, making it a go-to layer both on - and off - the clock.

Details +
  • 100% organic cotton
  • Custom developed 390g/sqm unbrushed loopback
  • Double-lined hood
  • Herringbone taping
  • Ribbed and reinforced cuff and hem for optimal retention
  • Revival reward: 10 EUR/USD/GBP or 100 SEK - Learn more
Fit +
  • Straight cut
  • Pre-shrunk
  • 15 sizes, XS-XL in Long, Regular and Short Hugo (Dark Navy, Mud Green, Black) measures 185cm (6'1") in height, 98cm (38") around the chest, 76cm (30") in waist and wears an M Regular. Mohammed (Grey Melange) measures 192cm (6'3") in height, 73cm (28.5") around the waist, 88cm (34.5") across the chest and wears M Regular.
Care +
  • Wash at 30° Celsius
  • Hang to dry
  • Iron at medium temperature, 150° C
  • Do not tumble, dry clean or bleach

View detailed care instructions

Model also wearing

Full Transparency

Understanding and appreciating the value of our clothing is fundamental in learning to live with less. The more we know, the better decisions we make, the more we cherish what we have, the longer it’ll last and - as a result - the less we’ll need.

      Landed Cost 26 GBP
      Asket Price 100 GBP
      Traditional Retail 170 GBP
      26 GBP
      100 GBP
      170 GBP
      • Raw Material & Milling 15 GBP
      • Manufacturing 9 GBP
      • Trims & Packaging 1 GBP
      • Transport 1 GBP

      Our pricing is designed to better reflect the craftsmanship and resources that go into the product. With a permanent collection, selling directly to you, we're able to cut wholesale and avoid sales, pricing our essentials right - all year round.

      99% Overall traceability

      Cut, finished and packed in Gilmonde, sewn in Barcelos and washed in Barcelos.

      How is this calculated?
      • Raw Material
      • Milling
      • Manufacturing
      • Trims
      • Transport
      • Raw Material
      • Milling
      • Manufacturing
      • Trims
      • Transport

      A Modern Staple

      The Hoodie is cut from a 100% organic cotton custom jersey, developed in collaboration with one of the world’s most innovative and skilled suppliers based in Portugal. The yarn is ring spun to give it a softer yet high quality feel and then brought together with a unique loop back knit, which lends unprecedented durability.

      Yarn: 100% ring spun Organic Cotton
      Body Fabric: 390/sqm Loopback Knit
      Hems: 1x1 Cotton-Lycra Rib Knit
      Dye: Piece Dye, (Melange: Fiber Dye)
      Sewing thread: 100% Recycled Polyester

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