A natural choice for the summer days and warm getaways. Cut from 100% linen that only gets softer with wash and wear, tailored for a relaxed fit, and detailed with mother of pearl buttons. A breezier choice, that will work just as well at weekend barbecues as it will during wedding season.
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The Linen Shirt
110 GBP
Dark Navy
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Full Transparency
For every garment, we disclose its supply chain traceability, environmental footprint and cost structure. The more we know, the better decisions we make, the more we cherish what we buy and the longer those items will last. As a result , we make do with less.
Landed Cost
30 GBP
Asket Price
110 GBP
Traditional Retail
180 GBP
30 GBP
110 GBP
180 GBP
- 12 GBP
- 15 GBP
- 2 GBP
- 0.9 GBP
With direct-to-consumer sales and a permanent collection, we don't have wholesale markups, no deadstock, no markdowns, no sales and no discounts. Our garments are priced right, all-year round. The traditional retail price is based on a 6x landed cost markup, what we'd have to charge if we sold through wholesale. Our markup of 3-3,5x landed cost is lean and serves to cover landed cost (as shown) and a lot more: cost of sale (VAT, shipping, warehouseing, payment costs), marketing and admin (salaries, rent, product development etc), while maintaining a slim profit to keep reinvesting in changing the fashion industry for the better.
94% Overall traceability
Linen farmed in Normandy, France.
- Raw material
- Milling
- Manufacturing
- Trims
- Transport
15.10 kg CO₂e Carbon Emissions
Impact is calculated in kg of climate change CO₂ equivalent. Figures refer to garment production (raw material to finished garment) and exclude post-purchase lifecycle stages (shipping, use phase, end of life).
How is this calculated?- Raw material
- Milling
- Manufacturing
- Trims
- Transport
Lightweight Linen
Cut and sewn from lightweight, breathable and 100% linen, this shirt is made not only from the world’s strongest and longest natural fiber but also one of the kindest fibers on the planet. Grown along the coastline of Upper Normandy, in northern France, natural rainfall is the only water it needs - no additional irrigation, fertilizers, or pesticides are required. Flax plants grown in the region are known for producing extra-long fibers — much longer than those from linseed grown in other parts of the world.
- Yarn: 100% Linen
- Body Fabric: 126g/sqm linen
- Buttons: Mother of Pearl
- Dye: Yarn Dye
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