The bread and butter of wardrobe essentials, our Washed Denim Jeans are cut from structured 13oz Italian denim, made from 100% organic cotton. The denim is softened and finished off with a no-frills wash that will continue to acquire character and mold with time. It's the perfect clean slate. Preferably worn with a white tee for the oldest look in the books, but really they'll go with anything.
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The Washed Denim Jeans
125 GBP
Stone Wash
Size
Build
A(Slim)
B(Regular)
Size
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Delivery in 4-6 days | Free from 100 GBP | Free exchanges
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Full Transparency
For every garment, we disclose its supply chain traceability, environmental footprint and cost structure. The more we know, the better decisions we make, the more we cherish what we buy and the longer those items will last.
Landed Cost
36 GBP
Asket Price
125 GBP
Traditional Retail
220 GBP
36 GBP
125 GBP
220 GBP
- Raw Material & Milling 11 GBP
- Manufacturing 22 GBP
- Trims & Packaging 2 GBP
- Transport 0.9 GBP
With direct-to-consumer sales and a permanent collection, we don't have wholesale markups, no deadstock, no markdowns, no sales and no discounts. Our garments are priced right, all-year round. The traditional retail price is based on a 6x landed cost markup, what we'd have to charge if we sold through wholesale. Our markup of 3-3,5x landed cost is lean and serves to cover landed cost (as shown) and a lot more: cost of sale (VAT, shipping, warehouseing, payment costs), marketing and admin (salaries, rent, product development etc), while maintaining a slim profit to keep reinvesting in changing the fashion industry for the better.
90% Overall traceability
Fabric: Organic cotton farmed in Madhya Pradesh, India.
- Raw material
- Milling
- Manufacturing
- Trims
- Transport
23.74 kg CO₂e Carbon Emissions
Impact is calculated in kg of climate change CO₂ equivalent. Figures refer to garment production (raw material to finished garment) and exclude post-purchase lifecycle stages (shipping, use phase, end of life).
How is this calculated?- Raw material
- Milling
- Manufacturing
- Trims
- Transport
Organic Cotton, Italian Craftsmanship
The Washed Denim Jeans are made from 100% organic long staple organic cotton and cut, sewn, washed and finished by our Italian denim partners. The yarn used was developed by the founder of our denim mill some 30 years ago. It’s ring spun for a naturally uneven surface, lending the fabric a unique character once the indigo color is broken off during wash. The dyeing process is resource, water and energy efficient and achieves a clean yet classic denim aesthetic.
- Yarn: 100% organic cotton
- Body Fabric: 13oz ring spun Italian Denim
- Lining: 100% cotton twill
- Buttons: Recycled metal
- Dye: Slasher dye
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