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The Washed Denim Jeans

125 GBP
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Delivery in 4-7 days | Free from 100 GBP | Free returns & exchanges

The bread and butter of wardrobe essentials, our Washed Denim Jeans are cut from structured 13oz Italian denim, made from 100% organic cotton. The denim is softened and finished off with a no-frills wash that will continue to acquire character and mold with time. It's the perfect clean slate. Preferably worn with a white tee for the oldest look in the books, but really they'll go with anything.

  • 13oz, 100% organic cotton, Italian Denim
  • Ring spun for a natural, uneven surface
  • Button fly with signature button
  • Buttons and rivets made with zero waste and no chemicals
  • Tan stitching, 5 belt loops, 2 front, 2 back pockets
  • Revival reward: 20 EUR/USD/GBP or 200 SEK - Learn more
  • Mid-rise waist and tapered fit
  • Available in Asket’s three-dimensional size system. Identify your build, choose waist and inseam length
  • Washed denim will stretch with wear
  • Hamlet (Stone Bleach, Stone Wash) measures 186cm (6'1") in height, 76,5cm (30") in waist, 101cm (40") around hip, 60cm (23") around the thigh and wears size W30/32 Regular
  • Denim stretches with wear and shrinks back with wash
  • Wash at 30 °C with similar colours on reverse
  • Iron on reverse at low temperature
  • Do not tumble dry, Do not Bleach

View detailed care instructions

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Full Transparency

For every garment, we disclose its supply chain traceability, environmental footprint and cost structure. The more we know, the better decisions we make, the more we cherish what we buy and the longer those items will last. As a result , we make do with less.

      Landed Cost 36 GBP
      Asket Price 125 GBP
      Traditional Retail 220 GBP
      36 GBP
      125 GBP
      220 GBP
      • Raw Material & Milling 11 GBP
      • Manufacturing 22 GBP
      • Trims & Packaging 2 GBP
      • Transport 0.9 GBP

      With direct-to-consumer sales and a permanent collection, we don't have wholesale markups, no deadstock, no markdowns, no sales and no discounts. Our garments are priced right, all-year round. The traditional retail price is based on a 6x landed cost markup, what we'd have to charge if we sold through wholesale. Our markup of 3-3,5x landed cost is lean and serves to cover landed cost (as shown) and a lot more: cost of sale (VAT, shipping, warehouseing, payment costs), marketing and admin (salaries, rent, product development etc), while maintaining a slim profit to keep reinvesting in changing the fashion industry for the better.

      90% Overall traceability

      Fabric: Organic cotton farmed in Madhya Pradesh, India.

      How is this calculated?
      • Raw material
      • Milling
      • Manufacturing
      • Trims
      • Transport

      23.74 kg CO₂e Carbon Emissions

      Impact is calculated in kg of climate change CO₂ equivalent. Figures refer to garment production (raw material to finished garment) and exclude post-purchase lifecycle stages (shipping, use phase, end of life).

      How is this calculated?
      • Raw material
      • Milling
      • Manufacturing
      • Trims
      • Transport

      Organic Cotton, Italian Craftsmanship

      The Washed Denim Jeans are made from 100% organic long staple organic cotton and cut, sewn, washed and finished by our Italian denim partners. The yarn used was developed by the founder of our denim mill some 30 years ago. It’s ring spun for a naturally uneven surface, lending the fabric a unique character once the indigo color is broken off during wash. The dyeing process is resource, water and energy efficient and achieves a clean yet classic denim aesthetic.

      • Yarn: 100% organic cotton 
      • Body Fabric: 13oz ring spun Italian Denim  
      • Lining: 100% cotton twill
      • Buttons: Recycled metal 
      • Dye: Slasher dye

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