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The Raw Denim Jeans

125 GBP
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A(Slim) B(Regular)
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Delivery in 4-7 days | Free from 100 GBP | Free returns & exchanges

A monumental garment and the cornerstone of timeless style, no wardrobe is complete without it. The Raw Denim Jean has been engineered - from the first thread, to the last button - to shape after your body, fade with wear and mold according to your everyday life. Cut from a rigid 13oz Japanese heritage raw denim, made from 100% certified organic cotton, and sewn to perfection in Italy, there's no garment that will age as well as this.

  • 13oz rigid mid-weight Japanese raw denim
  • 100% certified organic cotton
  • Ring spun and rope dyed yarn for natural, uneven surface
  • Sanforized for stability
  • Button fly with signature button
  • Buttons and rivets made with zero waste and no chemicals
  • Tan stitching, 5 belt loops, 2 front, 2 back pockets
  • Revival reward: 20 EUR/USD/GBP or 200 SEK - Learn more
  • Mid-rise waist and tapered fit
  • Available in Asket’s three-dimensional size system. Identify your build, choose waist and inseam length
  • Raw Denim stretches with wear and shrinks with wash, for advice check our denim guide.
  • Hamlet measures 186cm (6'1") in height, 76,5cm (30") in waist, 101cm (40") around hip, 60cm (23") around the thigh and wears size W30-L32 B-Regular
  • Washing raw denim is OPTIONAL. View the detailed care guide below and a full raw denim guide here.
  • Be aware of bleeding. Raw denim color rubs off onto lighter surfaces when new.
  • Body width stretches with wear and shrinks back after washing - length shrinks up to 5% first wash
  • Wash separately the first few times, hang to dry
  • Do not tumble dry nor bleach

View detailed care instructions

Model also wearing

Full Transparency

For every garment, we disclose its supply chain traceability, environmental footprint and cost structure. The more we know, the better decisions we make, the more we cherish what we buy and the longer those items will last. As a result , we make do with less.

      Landed Cost 35 GBP
      Asket Price 125 GBP
      Traditional Retail 210 GBP
      35 GBP
      125 GBP
      210 GBP
      • Raw Material & Milling 13 GBP
      • Manufacturing 19 GBP
      • Trims & Packaging 2 GBP
      • Transport 0.9 GBP

      With direct-to-consumer sales and a permanent collection, we don't have wholesale markups, no deadstock, no markdowns, no sales and no discounts. Our garments are priced right, all-year round. The traditional retail price is based on a 6x landed cost markup, what we'd have to charge if we sold through wholesale. Our markup of 3-3,5x landed cost is lean and serves to cover landed cost (as shown) and a lot more: cost of sale (VAT, shipping, warehouseing, payment costs), marketing and admin (salaries, rent, product development etc), while maintaining a slim profit to keep reinvesting in changing the fashion industry for the better.

      91% Overall traceability

      Denim: Cotton farmed in Soke, Turkey. Lining: farmed in Lahore, Pakistan.
      How is this calculated?
      • Raw material
      • Milling
      • Manufacturing
      • Trims
      • Transport

      22.70 kg CO₂e Carbon Emissions

      Impact is calculated in kg of climate change CO₂ equivalent. Figures refer to garment production (raw material to finished garment) and exclude post-purchase lifecycle stages (shipping, use phase, end of life).

      How is this calculated?
      • Raw material
      • Milling
      • Manufacturing
      • Trims
      • Transport

      True Denim

      No bleach, brush, laser, sandpaper or rinses, our raw denim is cut from a heritage Japanese fabric, made with novel technology. The organic cotton fibers are ring spun for a natural surface, rope-dyed using a proprietary cold-dye technique to reduce energy consumption, then woven on looms powered by clean energy. Finally, it's cut, sewn, and trimmed in Italy with metal buttons and rivets from 100% leftover metal.

      • Yarn: 100% certified organic cotton
      • Body Fabric: 13oz ring spun Japanese raw denim
      • Lining: 100% cotton twill
      • Buttons: Recycled metal
      • Dye: Indigo rope dye

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