A monumental garment and the cornerstone of timeless style, no wardrobe is complete without it. The Raw Denim Jean has been engineered - from the first thread, to the last button - to shape after your body, fade with wear and mold according to your everyday life. Cut from a rigid 13oz Japanese heritage raw denim, made from 100% certified organic cotton, and sewn to perfection in Italy, there's no garment that will age as well as this.
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The Raw Denim Jeans
125 GBP
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Full Transparency
For every garment, we disclose its supply chain traceability, environmental footprint and cost structure. The more we know, the better decisions we make, the more we cherish what we buy and the longer those items will last. As a result , we make do with less.
Landed Cost
35 GBP
Asket Price
125 GBP
Traditional Retail
210 GBP
35 GBP
125 GBP
210 GBP
- Raw Material & Milling 13 GBP
- Manufacturing 19 GBP
- Trims & Packaging 2 GBP
- Transport 0.9 GBP
With direct-to-consumer sales and a permanent collection, we don't have wholesale markups, no deadstock, no markdowns, no sales and no discounts. Our garments are priced right, all-year round. The traditional retail price is based on a 6x landed cost markup, what we'd have to charge if we sold through wholesale. Our markup of 3-3,5x landed cost is lean and serves to cover landed cost (as shown) and a lot more: cost of sale (VAT, shipping, warehouseing, payment costs), marketing and admin (salaries, rent, product development etc), while maintaining a slim profit to keep reinvesting in changing the fashion industry for the better.
91% Overall traceability
Denim: Cotton farmed in Soke, Turkey. Lining: farmed in Lahore, Pakistan.
- Raw material
- Milling
- Manufacturing
- Trims
- Transport
22.70 kg CO₂e Carbon Emissions
Impact is calculated in kg of climate change CO₂ equivalent. Figures refer to garment production (raw material to finished garment) and exclude post-purchase lifecycle stages (shipping, use phase, end of life).
How is this calculated?- Raw material
- Milling
- Manufacturing
- Trims
- Transport
True Denim
No bleach, brush, laser, sandpaper or rinses, our raw denim is cut from a heritage Japanese fabric, made with novel technology. The organic cotton fibers are ring spun for a natural surface, rope-dyed using a proprietary cold-dye technique to reduce energy consumption, then woven on looms powered by clean energy. Finally, it's cut, sewn, and trimmed in Italy with metal buttons and rivets from 100% leftover metal.
- Yarn: 100% certified organic cotton
- Body Fabric: 13oz ring spun Japanese raw denim
- Lining: 100% cotton twill
- Buttons: Recycled metal
- Dye: Indigo rope dye
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