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The Raw Denim Jacket

235 GBP
Size
Size
XS S M L XL
Length
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Delivery in 4-6 days | Free from 100 GBP | Free exchanges

The trucker jacket recast: Cut from our signature Japanese raw denim in organic cotton, this denim jacket features a fully lined black interior, hidden side pockets and recycled metal hardware. It's the full package. If you're feeling baller, the raw denim canadian tuxedo never looked better. Otherwise, play it safe by pairing The Raw Denim Jacket with dark navy chinos and a white tee for a superbly sharp transitional weather outfit.

  • 13oz, 100% organic cotton, rigid mid-weight Japanese raw denim
  • Ring spun and rope dyed yarn for natural, uneven surface
  • Black 100% organic cotton lining
  • Front closure with signature buttons
  • 2 chest pockets with flap and signature buttons
  • 2 invisible side pockets
  • Buttons and rivets made from recycled metal
  • Revival reward: 20 EUR/USD/GBP or 200 SEK - Learn more
  • Loose Fit
  • Raw denim is rigid at first but stretches with wear
  • 15 sizes, XS-XL in Long, Regular and Short
  • Hugo is 185cm (6'1) tall, 98cm (38") around the chest and wears an M Regular
  • When in doubt or send an email to care@asket.com
  • Washing raw denim is OPTIONAL. View detailed care guide below and a full [raw denim guide here]
  • Be aware of bleeding. Raw denim color rubs off onto lighter surfaces when new.
  • Body width stretches with wear and shrinks back after wash - length shrinks up to 5% first wash
  • Wash separately the first few times, hang to dry
  • Do not tumble dry nor bleach

View detailed care instructions

  • Care: Explore our garment care guides and garment care products
  • Repair: Drop off garments for free repairs in our stores or order spare parts for local repair. Order spare parts here.
  • Revive: Send back your irreparable or unwanted garments for us to take care of. Revival award for this garment is 10 EUR/USD/GBP or 100 SEK - Learn more.

Model also wearing

Full Transparency

For every garment, we disclose its supply chain traceability, environmental footprint and cost structure. The more we know, the better decisions we make, the more we cherish what we buy and the longer those items will last.

      Landed Cost 81 GBP
      Asket Price 235 GBP
      Traditional Retail 480 GBP
      81 GBP
      235 GBP
      480 GBP
      • Raw Material & Milling 28 GBP
      • Manufacturing 48 GBP
      • Trims & Packaging 4 GBP
      • Transport 1 GBP

      With a permanent collection and direct-to-you sales, we don't have wholesale markups, deadstock, sales or discounts. The traditional retail price shows what we'd have to charge if we sold our garments through multi-brand stores (wholesale) - 6x the landed cost. Instead, our markup is between 2.5-4.5x landed cost depending on product and country characteristics. It covers the cost of our garments and a lot more: VAT, cost of sales (shipping, warehousing, payment, web systems etc.), marketing, admin (salaries, rent, product development etc.) and financial costs, while maintaining a slim profit to keep investing in our mission.

      89% Overall traceability

      Main fabric: Cotton farmed and ginned in Soke, TR. Lining: Cotton farmed and ginned in Lahore, PK.

      How is this calculated?
      • Raw material
      • Milling
      • Manufacturing
      • Trims
      • Transport

      40.5 kg CO₂e Carbon Emissions

      Impact is calculated in kg of climate change CO₂ equivalent. Figures refer to garment production (raw material to finished garment) and exclude post-purchase lifecycle stages (shipping, use phase, end of life).

      How is this calculated?
      • Raw material
      • Milling
      • Manufacturing
      • Trims
      • Transport

      Denim on Denim

      No bleach, brush, laser, sandpaper or rinses, this raw denim is the product of a 13oz Japanese denim fabric, that is rope-dyed using a proprietary cold-dye technique to reduce energy consumption, then woven on looms powered by clean energy. Before being cut, sewn, and trimmed in Italy with metal buttons and rivets from 100% leftover metal.

      • Yarn: 100% Organic cotton 
      • Body Fabric: 13oz ring spun Japanese raw denim 
      • Lining: 100% organic cotton twill  
      • Buttons: Recycled metal 
      • Dye: Indigo rope dye

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