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Introducing Lyocell

We're thrilled to introduce The Lyocell Shirt and The Lyocell T-Shirt to our Womens Lineup, made of the high-tech wood-based fiber Tencel.

Our Promise

Zero Compromise Garments

We’re building a single permanent collection of a handful of timeless essentials, that you can count on for years - not a few washes. Revolutionary sizing, the purest materials, made in grade A European factories.

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Full Transparency

We unravel the journey, cost and impact of every garment - from farm to finish line - so you as an individual, and we as a business, can make fully informed decisions and better honor the clothing we otherwise take for granted.

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Lifecycle Responsibility

Our responsibility reaches from farm to end of life of a garment. We provide garment care products, care and repair programs and buy back your unwanted ASKET clothing for resale or recycling no matter its condition.

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