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With Spring around the corner we took to the great indoors of our Stockholm Studio to capture our favorite essentials for the season. Including some, yet to launch...
The Start of A Journey
The world doesn’t need another fashion brand. Garments, products of delicate labour and precious resources, have lost their value. We buy more and use them less than ever - packing our wardrobes, filling landfills and fueling incinerators.
Our promise is to restore the value of garments by creating meaningful essentials: A permanent collection of zero-compromise pieces, their stories uncovered and told. We can’t live without clothing, but we can make the pieces we choose to invest in count.
Circular and Empowering
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Meet The People
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