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With direct-to-consumer sales and a permanent collection, we don't have wholesale markups, no deadstock, no markdowns, no sales and no discounts. Our garments are priced right, all-year round. The traditional retail price is based on a 6x landed cost markup, what we'd have to charge if we sold through wholesale. Our markup of 3-3,5x landed cost is lean and serves to cover landed cost (as shown) and a lot more: cost of sale (VAT, shipping, warehouseing, payment costs), marketing and admin (salaries, rent, product development etc), while maintaining a slim profit to keep reinvesting in changing the fashion industry for the better.
96% Overall traceability
Fabric: Organic cotton for outer farmed and ginned in Maharashtra, Madhya Pradesh or Gujarat, India. Lining: Organic cotton farmed in Lahore, Pakistan.
67.24 kg CO₂e Carbon Emissions
Impact is calculated in kg of climate change CO₂ equivalent. Figures refer to garment production (raw material to finished garment) and exclude post-purchase lifecycle stages (shipping, use phase, end of life).How is this calculated?
The sturdy double twill fabric used in the Field Jacket has been developed in Italy by a company renowned for its expertise in performance cotton. The fabric is made from 100% organic cotton able to attain luxurious feel to the hand without sacrificing durability, and its deep color is achieved by a piece dyeing process. To ensure true water-repellency, the fabric has been coated with a water repellent treatment.
Body Fabric: 100% Organic Cotton
Body Fabric Weight: 390g/mtl
Weave: Double Twill Weave
Dye: Piece dyed
Lining: 100% Organic cotton
Zip tape: 100% recycled polyester
Zip/puller/stud buttons: Nickel free metal