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The Black Denim Jeans

135 EUR
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A(Slim) B(Regular)
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Delivery in 4-6 days | Free from 80 EUR | Free returns & exchanges

Sprung from the same workwear origin as its Blue brethren, Black Jeans took a detour into punk-rock, and as a result, came back an essential prepackaged with just a bit more attitude. Our Black Jeans are cut from a 100% organic cotton 3/1 twill, engineered for long-lasting comfort. Available in our custom Stay Black (yes, they'll stay black) and a no-frills Grey Wash that will continue to acquire character and patinate with time. Go clean with Black jeans, white oxford and chelsea boots - or stay casual with the Grey Wash, Grey T-Shirt and your favorite sneakers.

  • 100% Organic Cotton (denim and lining)
  • 13oz, 3/1 twill mid-weight denim
  • Stay Black is a reactive dye for long-lasting color fastness
  • Button fly with signature button
  • Buttons and rivets made from recycled metal
  • 5 belt loops, 2 front and 2 back pockets
  • Revival reward: 20 EUR/USD/GBP or 200 SEK - Learn more
  • Mid-rise waist and tapered fit
  • Pre-washed and pre-shrunk
  • Denim will stretch with wear and shrink back with wash
  • Stick with the same size as The Washed Denim Jeans
  • Available in Asket’s three-dimensional size system. Identify your build, choose waist and inseam length
  • Hugo (Grey Wash, Stay Black) measures 185cm (6'1") in height, 76cm (30") in waist, 83cm (32.3") around hips and wears size W30-L32 B Regular
  • Wash at 30° Celsius with garment turned inside out separately
  • Iron on low temperature
  • Do not tumble dry
  • Do not Bleach

View detailed care instructions

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Full Transparency

For every garment, we disclose its supply chain traceability, environmental footprint and cost structure. The more we know, the better decisions we make, the more we cherish what we buy and the longer those items will last. As a result , we make do with less.

      Landed Cost 44 EUR
      Asket Price 135 EUR
      Traditional Retail 260 EUR
      44 EUR
      135 EUR
      260 EUR
      • 15 EUR
      • 25 EUR
      • 3 EUR
      • 1.0 EUR

      With direct-to-consumer sales and a permanent collection, we don't have wholesale markups, no deadstock, no markdowns, no sales and no discounts. Our garments are priced right, all-year round. The traditional retail price is based on a 6x landed cost markup, what we'd have to charge if we sold through wholesale. Our markup of 3-3,5x landed cost is lean and serves to cover landed cost (as shown) and a lot more: cost of sale (VAT, shipping, warehouseing, payment costs), marketing and admin (salaries, rent, product development etc), while maintaining a slim profit to keep reinvesting in changing the fashion industry for the better.

      90% Overall traceability

      Denim: Cotton farmed in Gazantiep, Turkey. Lining: Cotton farmed in Shandong, China.

      How is this calculated?
      • Raw material
      • Milling
      • Manufacturing
      • Trims
      • Transport

      51.52 kg CO₂e Carbon Emissions

      Impact is calculated in kg of climate change CO₂ equivalent. Figures refer to garment production (raw material to finished garment) and exclude post-purchase lifecycle stages (shipping, use phase, end of life).

      How is this calculated?
      • Raw material
      • Milling
      • Manufacturing
      • Trims
      • Transport

      Paint It Black

      Partnering with an innovative mill based in Turkey, we’ve developed two black colorways that are woven and dyed differently to achieve unique outcomes. The Stay Black is custom developed for optimal color fastness. While our Grey Wash fabric uses a more traditional process; woven, overdyed and washed for a more classic denim look.

      • Yarn: 100% organic cotton 
      • Body Fabric: 13oz 3/1 twill
      • Lining: 100% organic cotton twill  
      • Buttons: Recycled metal 
      • Grey Wash Dye: Over-dyed yarn dye
      • Stay Black Dye: Reactive dye

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