Introducing Lyocell

We’re building a single permanent collection of a handful of timeless essentials, that you can count on for years - not a few washes. Revolutionary sizing, the purest materials, made in grade A European factories.

We unravel the journey, cost and impact of every garment - from farm to finish line - so you as an individual, and we as a business, can make fully informed decisions and better honor the clothing we otherwise take for granted.

Our responsibility reaches from farm to end of life of a garment. We provide garment care products, care and repair programs and buy back your unwanted ASKET clothing for resale or recycling no matter its condition.