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This Black Friday we’ve shut down our website for the 5th year running to take a stand against a culture that encourages relentless buying.
In a time where we are acutely aware of the far-reaching impacts that 21st century consumption habits have on people and the planet, it is impossible to justify the very existence of retail schemes like Black Friday.
To show that it is possible to step away from such practices and to encourage some much needed reflection instead of mindless consumption, we’ve not just shut down our website, but also our newly opened store in Stockholm - giving our entire team a long weekend off.
In a time where constant consumption remains the norm, sometimes the best thing to do, is to do nothing at all.
Join us in the Pursuit of Less