The denim shirt has evolved from its traditional workwear origin into a new classic. Stripped of unnecessary details, our shirt is cut from a densely woven indigo dyed structure, has a soft handle that will only get better with time. Whether you wear it alone, layered or as an overshirt - it's a reliable choice.
FREE STANDARD SHIPPING | EXTENDED RETURNS | PLACE YOUR XMAS ORDER BY DEC 14TH
The Denim Shirt
1 000 DKK
Stone Bleach
Size
Size
XS
S
M
L
XL
Length
Please Select Size
Free Standard Shipping | Free Exchanges & Extended Returns
Model also wearing
Full Transparency
For every garment, we disclose its supply chain traceability, environmental footprint and cost structure. The more we know, the better decisions we make, the more we cherish what we buy and the longer those items will last.
Landed Cost
283 DKK
Asket Price
1000 DKK
Traditional Retail
1700 DKK
283 DKK
1000 DKK
1700 DKK
- Raw Material & Milling 127 DKK
- Manufacturing 134 DKK
- Trims & Packaging 15 DKK
- Transport 7 DKK
With direct-to-consumer sales and a permanent collection, we don't have wholesale markups, no deadstock, no markdowns, no sales and no discounts. Our garments are priced right, all-year round. The traditional retail price is based on a 6x landed cost markup, what we'd have to charge if we sold through wholesale. Our markup of 3-3,5x landed cost is lean and serves to cover landed cost (as shown) and a lot more: cost of sale (VAT, shipping, warehouseing, payment costs), marketing and admin (salaries, rent, product development etc), while maintaining a slim profit to keep reinvesting in changing the fashion industry for the better.
88% Overall traceability
Cotton farmed and ginned in China - researching exact origin
- Raw material
- Milling
- Manufacturing
- Trims
- Transport
18.16 kg CO₂e Carbon Emissions
Impact is calculated in kg of climate change CO₂ equivalent. Figures refer to garment production (raw material to finished garment) and exclude post-purchase lifecycle stages (shipping, use phase, end of life).
How is this calculated?- Raw material
- Milling
- Manufacturing
- Trims
- Transport
A-list Denim
The Denim Shirt is cut from our dense and subtly structured indigo denim quality. After sewing, the shirt is washed according to one of two distinct recipes - stone wash or stone bleach. The wash helps break it in, lend softness and give each shirt its own unique fade, which in turn will continue to take on patina as it is worn.
- Yarn: 100% Cotton
- Body fabric: 240g/sqm denim
- Buttons: Mother of Pearl
- Fusing: Lightweight Cotton
- Dye: Indigo yarn dye
Related products
We use cookies, pixel and site tracking to provide a good user experience. Review, amend or delete your data via our privacy policy.