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The Flannel Shirt

900 DKK
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Delivery in 2-4 days | Free from 550 DKK | Free returns & exchanges

Overview +

Our take on the American workwear classic surpasses both the 90s grunge and 00s hipster culture with a no-frills cut, classic button down collar and subtle twill-structure designed for the everyday. Cut from a soft, brushed, custom-developed Italian twill made from 100% organic cotton, The Flannel Shirt is a sure-fire alternative to formal shirting by combining comfort and style like no other shirt in our line-up.

Details +
  • 100% Organic cotton
  • Soft, brushed mid-weight 173g/sqm 2/2 twill from ring spun, 2-ply yarn
  • Box pleat at back
  • Button-down collar and single-buttoned cuffs
  • Mother of Pearl buttons
  • Revival reward: 10 EUR/USD/GBP or 100 SEK - Learn more
Fit +
  • Straight cut
  • Fits true to our other shirts
  • Pre-shrunk
  • 15 sizes, XS-XL in Long, Regular and Short
  • Gustav is 192cm (6'3) tall, 100cm (39') around the chest and wears an M Long.
Care +
  • Wash at 30° Celsius with similar colours
  • Do not tumble dry
  • Do not bleach
  • Hang to dry
  • Iron on reverse at low temperature

View detailed care instructions

Full Transparency

Understanding and appreciating the value of our clothing is fundamental in learning to live with less. The more we know, the better decisions we make, the more we cherish what we have, the longer it’ll last and - as a result - the less we’ll need.

      Landed Cost 248 DKK
      Asket Price 900 DKK
      Traditional Retail 1300 DKK
      248 DKK
      900 DKK
      1300 DKK
      • Raw Material 4 DKK
      • Milling 85 DKK
      • Manufacturing 138 DKK
      • Trims 14 DKK
      • Transport 7 DKK

      Our pricing is designed to better reflect the craftsmanship and resources that go into the product. With a permanent collection, selling directly to you, we're able to cut wholesale and avoid sales, pricing our essentials right - all year round.

      100% Overall traceability

      Garment cut, sewn and packed in Meixomil, Portugal. Washed in Barcelos, Portugal.

      How is this calculated?
      • Raw Material
      • Milling
      • Manufacturing
      • Trims
      • Transport
      • Raw Material
      • Milling
      • Manufacturing
      • Trims
      • Transport

      Organic Cotton Flannel

      Flannel is synonymous with a soft brushed twill surface, but with brushing, the fabric is naturally prone to pilling - something we tackled head-on by developing ours from a two-ply yarn, made from 100% organic cotton. Paying homage to its rugged origins we've created a flannel that's as soft, as it's durable.

      Yarn: 100% Organic Cotton
      Body Fabric: 173g/sqm 2-ply twill weave
      Buttons: Mother of Pearl
      Fusing: Lightweight cotton
      Dye: Yarn dye (melange: fiber dye)

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