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The Standard Jeans
Stone Wash

125 EUR

Traditional retail price: 185 EUR

Size What's my size?

A(Straighter) B(Curvier)
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Delivery in 1-3 days | Free from 70 EUR | Free returns & exchanges

Overview +

Arguably one of the most obvious essentials in a woman's wardrobe, the washed jeans has seen countless shapes, cuts and looks since its fashion renaissance in the 80s. For the introduction of our first womens jeans, we've acquired a PhD in denim science to identify and provide you with the one silhouette, you can always count on: The Standard Jeans. Standard as in neither skinny nor boyfriend, not flared or bootcut, not a low cut nor a “mom”-jeans. It’s just - right. A timeless, ever-so-slightly tapered, silhouette, cut from durable 13oz Italian denim with just a touch of stretch for added comfort. They're the perfect clean slate, made to provide you with comfort and style, on and off the clock.
Limited initial release of 250 pieces on August 17th | Restocking fall 2021, select size and sign up for waitlist to be the first to know

Details +
  • 98,5% Organic cotton 1,5% degradable elastane
  • 12 1/4oz, 3/1 twill weave mid-weight Italian denim
  • Ring spun and low impact slasher dyed yarn
  • Pocket lining in 100% organic cotton
  • Metal button and rivets made from leftover metal
  • Zip at fly with Recycled polyester tape
  • 2 Front and back pockets
Fit +
  • Mid-rise waist
  • Straight cut with slightly tapered legs
  • 2 Builds (Straighter and Curvier) for a better fit no matter how you're built
  • Available in Asket’s three-dimensional size system. Identify your build, then choose waist and inseam length
  • Rebecka wears size 27/32 Straighter and is 173 cm tall, and measures bust: 88cm (34.5"), waist: 65cm (25.5"), hips: 97cm (38")
  • Nathalie wears size 30/32 Curvier and is 175 cm tall, and measures bust: 92cm (36"), waist: 76cm (30"), hips: 106cm (42")
Care +
  • Wash at 30 degrees (°C)
  • Iron on reverse side at medium temperature, 150 °C
  • Do not tumble dry, do not bleach or dry clean

View detailed care instructions

Model also wearing

Full Transparency

Understanding and appreciating the value of our clothing is fundamental in learning to live with less. The more we know, the better decisions we make, the more we cherish what we have, the longer it’ll last and - as a result - the less we’ll need.

Landed Cost 40 EUR
Asket Price 125 EUR
Traditional Retail 185 EUR
40 EUR
125 EUR
185 EUR
  • Raw Material 2 EUR
  • Milling 6 EUR
  • Manufacturing 28 EUR
  • Trims 3 EUR
  • Transport 1.0 EUR
40 EUR Landed Cost

Our pricing is designed to better reflect the craftsmanship and resources that go into the product. With a permanent collection, selling directly to you, we're able to cut wholesale and avoid sales, pricing our essentials right - all year round.

100% Overall

Fabric cut in Urbania, sewn in Monsampolo Del Tronto, washed in Sant'Angelo in Vado and finished and packed in Urbania, Italy.

How is this calculated?
  • Raw Material
  • Milling
  • Manufacturing
  • Trims
  • Transport
In Research
  • Raw Material
  • Milling
  • Manufacturing
  • Trims
  • Transport

        Maximum Comfort, Minimum Impact

With our womens jeans, we set out to challenge the status quo to create jeans with maximum comfort, but minimal impact - a journey that had us trial ten different fabrics, wear-test them for almost a year each and carry out countless fittings to develop a size system that allows for more body types to find a better fit. The fabric is the product of Italian textile engineering to create a denim fabric that allows for stretch and comfort, while lowering its environmental footprint. The cotton comes from certified organic farms in India and the specially developed elastane, Roica V550, degrades naturally without releasing harmful substances. What's more, the finished yarn is slasher dyed (as opposed to rope dying) - a more superficial dying process that requires less dye stuff, energy and water - both when dying and washing the jeans down again. Lastly, the jeans are equipped with organic cotton lining and Italian-made recycled metal hardware. From yarn to final product, we rely on our specialized Italian denim partners with over 50 years of experience - and the result speaks for itself.

Yarn: 98,5% Organic cotton 1,5% degradable elastane
Body fabric: 12 1/4 0Z mid-weight Italian denim
Dye: Slasher dyed
Lining: 100% Organic cotton
Buttons: Recycled metal