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Full Transparency

Introducing Full Transparency. Every cent, every ounce of CO2, every process accounted for. Know your garments. Buy less, keep them longer.

        Sorting Fact From Fiction

The fashion industry is historically opaque - riddled by smoke and mirrors, disabling us as companies and individuals from connecting the dots between our choices, and their impact. As the curtain unveils, the industry is grappling to meet the demand for “sustainable fashion”. Unfortunately, there’s no such thing. Every garment has a story, a cost and an impact. Green, Conscious, Recycled or Offset isn’t moving the needle. In fact, it’s confusing us into thinking we can actually shop our way out of the problem.

Full Transparency is the foundation to help us do the ONE thing that actually makes a dent:

Make educated choices. And consume less.

        Know Your Impact

In 2019 we started using the data of our traced supply chain to calculate the impact of our garments. Traceability gives us data, data gives us knowledge. Revealing the hidden price tag of our garments confronts us with the truth of our habits - as companies and individuals. To meaningfully reduce our impact, we need to know what it actually is.

Introducing: The Impact Transparency

        Know The Origin

In May 2018, we launched Full Traceability. Because Made In labels don’t tell the full story of our garments, we created our own standard, requiring us to break down every garment into its raw components, trace them back to their origin and put that information into the labels of each piece of clothing. Our traced supply chain is the key to measuring our impact and thereafter, start deploying meaningful practices to reduce it.

Explore garment traceability

        Know The Costs

Since our start in 2015 we’ve bypassed wholesale to sell directly to you. Making garments from some of the best materials and factories in the world, more affordable. With nothing to hide, we instead believe you have the right - and we have the obligation - to show you what you’re paying for. To understand the value of your clothing, you’ll need to understand it’s costs too. You’ll find the cost breakdown of every garment on each product page.

View the permanent collection

The Principles

        The ASKET Principles & accountability reporting

Early 2020 we introduced The Principles - our playbook in how we define and act on our overall responsibility as company in the fashion industry. Transparency is fundamental in establishing accountability for our actions - no longer just in terms of traceability, now also in terms of impact. As such, we’re no longer publishing separate Traceability Reports, but reporting our overall progress in The Principles document which we’ll update every year. Use the links to download our 2020 Principles or access the last Traceability Report published.