As classic as they come, this is the garment that speaks to every man. Designed to stand the test of time, our signature straight-cut crew neck T-Shirt is made from premium heavyweight cotton jersey and accentuated with a ribbed neckline. Playing the role of both statement and staple, this piece will be the most worn item in your wardrobe.
FREE STANDARD SHIPPING OVER 80 EUR | ALWAYS FREE RETURNS & EXCHANGES
The T-Shirt
40 EUR
Size
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Delivery in 2-4 days | Free from 70 EUR | Free returns & exchanges
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Full Transparency
For every garment, we disclose its supply chain traceability, environmental footprint and cost structure. The more we know, the better decisions we make, the more we cherish what we buy and the longer those items will last. As a result , we make do with less.
Landed Cost
12 EUR
Asket Price
40 EUR
Traditional Retail
70 EUR
12 EUR
40 EUR
70 EUR
- 5 EUR
- 6 EUR
- 1 EUR
- 0.3 EUR
With direct-to-consumer sales and a permanent collection, we don't have wholesale markups, no deadstock, no markdowns, no sales and no discounts. Our garments are priced right, all-year round. The traditional retail price is based on a 6x landed cost markup, what we'd have to charge if we sold through wholesale. Our markup of 3-3,5x landed cost is lean and serves to cover landed cost (as shown) and a lot more: cost of sale (VAT, shipping, warehouseing, payment costs), marketing and admin (salaries, rent, product development etc), while maintaining a slim profit to keep reinvesting in changing the fashion industry for the better.
93% Overall traceability
Solid colors Cotton farmed and ginned in Izmir, Turkey, combed in Kahramanmaraş, Turkey. Melanges: Cotton farmed and ginned in Izmir, Turkey, combed in Moreira De Conegos, Portugal.
- Raw material
- Milling
- Manufacturing
- Trims
- Transport
11.40 kg CO₂e Carbon Emissions
Impact is calculated in kg of climate change CO₂ equivalent. Figures refer to garment production (raw material to finished garment) and exclude post-purchase lifecycle stages (shipping, use phase, end of life).
How is this calculated?- Raw material
- Milling
- Manufacturing
- Trims
- Transport
The OG of Wardrobe Essentials
Not all cotton is born equal. All our t-shirts are crafted from cotton of the highest grade and quality. Picked for its long staple fiber, the cotton is spun into a smooth yet strong yarn which lends durability to the finished garment and prevents piling.
- Yarn: 100% Long-Staple Cotton
- Body Fabric: 180g/sqm Single Jersey Knit
- Neckline: 1x1 Rib Knit
- Dye: Piece Dye (Melange: Fiber Dye)
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