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The Denim

Our lineup of timeless denim jeans and jackets are made to shape and mold with your everyday life. Crafted from organic Turkish cotton and heritage Japanese fabrics, cut and sewn in in Italy.

From the dungaree produced in India for hundreds of years, to the invention of the riveted denim jeans by Strauss Co in 1871, denim’s exact origin is debated. Where the term “Denim“ comes from, however, is certain: "De Nîmes" or “from Nîmes” - where some of the early Denim trousers were produced. Today, Japan is the breeding ground of some of the greatest denim fabric in the world. And that’s where our journey begins.

        Raw Denim

        13oz - Ring spun - Japanese Denim

Cut and sewn in Italy from our heritage 13oz Japanese Raw Denim, woven from a yarn developed in Aichi, Japan, in the 1970s. Ring spun, for a naturally irregular surface, our indigo denim will age beautifully with life.

        Washed Denim

        13oz - Organic cotton  - Italian Denim

Cut and sewn in Italy from our Italian heritage denim, reinvented from the yarn up for a dying and washing process that requires less water, dye stuff and energy. Box fresh with a no frills wash that will continue ageing with wear.

        Black Denim Jeans

        TAPERED - 13oz - Organic Cotton

Our black denim jeans start with the cotton: Farmed organically in Southeast Anatolya, Turkey, the cotton is spun, dyed and woven by a mill with a century of experience, before being cut, sewn and washed in our Italian denim factories.

        Raw Denim Care Guide

20 customers beta-tested the raw denim from April 2018 until its launch in January 2019, allowing us to study exactly how our denim jeans would behave depending on wear and tear. As a result, we’ve produced an extensive guide to how to treat your denim.

To the care guide

        Explore The DEnim journey, factory by factory