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At 180 grams per square meter, our custom developed Egyptian cotton jersey is the foundation of our original T-Shirt, the very first product we developed. The fabric is dense, soft and durable. Equipped with a ribbed neckline, this classic is made to outlast any tee you own. No matter how much love you give it, it won’t twist, warp, fade or shrink.
Our all-time bestseller - The T-Shirt - Show its true impact and doesn’t hide behind greenwashing gimmicks. While its CO2 impact is lower than the industry average (2-2,5kg), the proof of the pudding isn’t in its impact. But how long it lasts: A minimum of 183 wears according to a study with 1140 ASKET customers. That’s 6x the milage of an average Swedish T-Shirt (Mistra Future Fashion, RiSE). So for every six average tees you buy, you’ll only need one ASKET Tee.
The total amount of C02 equivalent emissions throughout the production of the t-shirt, from farm to final garment, to your door.
Water consumption of the t-shirt production, measured relatively to the water scarcity in each production location.
The combined use of renewable and non-renewable energy to farm, mill, manufacture and transport the t-shirt to your door.
The minimum lifetime of an ASKET T-Shirt as established by a 2019 survey of 1140 ASKET customers with T-Shirts since 2016.
The average rating of our all our t-shirts is a whopping 4.7/5. And our customers are picky! The secret? Our garments are co-developed with our customers based on continuous feedback and improvements.
Reviewing a lineup of 7 T-Shirts from various brands - all the way from high-street to high-end, Sam Wolfson of The Guardian crowned The ASKET T-Shirt the winner back in 2017.
Want the deep-dive? Discover the secret of how we perfected our first garment, The T-Shirt.