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Our Denim

Italian crafted jeans made from 98,5 organic cotton and 1,5% degradable elastane. Made to shape after everyday life and be a companion for years to come

        The Standard Jeans

Jeans that will shape after your everyday life. The combination of a fabric made from 98,5% organic cotton and 1,5% degradable elastane together with our revolutionary 3-dimensional size system makes a jean that is equal parts comfortable as sharp.

        The start of a journey

In 2015 we set out to free wardrobe essentials, the garments we actually use and love, from fashion, and build a single permanent collection of garments without compromise. It turned out to be a journey not just in creating better garments, but fundamentally challenging how we produce, consume and care for our clothing.

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