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Now In Charcoal: The Wool Coat

Made from 100% recycled wool, it's the product of cutting-edge innovation, classic tailoring, and timeless design.

Finally Back: The Cashmere Sweater

Sartorial luxury. Remastered from the fibre up. Made from recycled cashmere as soft on your skin as on the planet

Coming Soon: Women's Knits

Launching September 30th

        The Pursuit of Less

The world doesn’t need another fashion brand. Garments, products of delicate labour and precious resources, have lost their value. We buy more and use them less than ever - packing our wardrobes, filling landfills and fueling incinerators.

Our promise is to restore the value of garments by creating meaningful essentials: A permanent collection of zero-compromise pieces, their stories uncovered and told. We can’t live without clothing, but we can make the pieces we choose to invest in count.

Explore the story of ASKET