To provide a great user experience we use Cookies, pixel and site tracking. Review, amend or delete your data via our privacy policy.

Unraveling The Thread


        From Sheep To Sweater

On October 2nd we’re unveiling our biggest investment in traceability to date. We’ve spent 18 months untangling our Merino wool supply chain to be able to provide you with a lineup of 100% traceable, single-origin Merino wool essentials. Swipe through the slideshow for a preview of the journey of our Merino wool pieces, from sheep all the way to sweater.

        All New Merino Line-Up

To reach 100% traceability we had to invest in 4300kg of Australian Extra Fine Merino Wool - the minimum quantity to set up a single origin manufacturing supply chain. With all that wool, we’ve been able to update our lineup of knitwear essentials and are looking forward to welcoming a few new family members on October 2nd. Head down for a preview.